Overview
- Approaches cross reality (XR) from a business and management perspective
- Bridges the gap between XR Theory and XR Practice
- Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
- Presents the state of the art in XR research
- Focuses on the applications of XR in various industries
Part of the book series: Progress in IS (PROIS)
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About this book
This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry.
The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.Similar content being viewed by others
Keywords
Table of contents (23 papers)
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Immersive Technology in Business, Retail and Marketing
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Immersive Technology in Storytelling, Art Exhibitions and Museums
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Immersive Technology Theories and Frameworks
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Immersive Technology Adoption
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Immersive Technology in Education
Editors and Affiliations
About the editors
Dr. M. Claudia tom Dieck is a project manager and a researcher at the Creative AR & VR Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilized to enhance the user experience. She is Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.
Dr. Timothy H. Jung is Founder and Director of the Creative AR & VR Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international levels. In particular, his research interests focus on AI, IoT, big data, digital twin and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences, and he is Conference Chair of annual International AR & VR Conference.Prof. Sandra M.C. Loureiro is Director of the Ph.D. in Management, specialization in Marketing and the Ph.D. in Tourism Management. Her current research interests include consumer-brand relationships and tourism marketing issues connected to VR and AR technologies. She had published in Journal of Marketing, Journal of Retailing, Telematics and Informatics, Tourism Management, Journal of Business Research, among others.Bibliographic Information
Book Title: Augmented Reality and Virtual Reality
Book Subtitle: New Trends in Immersive Technology
Editors: M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro
Series Title: Progress in IS
DOI: https://doi.org/10.1007/978-3-030-68086-2
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-68085-5Published: 05 May 2021
Softcover ISBN: 978-3-030-68088-6Published: 06 May 2022
eBook ISBN: 978-3-030-68086-2Published: 04 May 2021
Series ISSN: 2196-8705
Series E-ISSN: 2196-8713
Edition Number: 1
Number of Pages: XI, 314
Number of Illustrations: 19 b/w illustrations, 75 illustrations in colour
Topics: IT in Business, Business Information Systems, Computer Applications, Multimedia Information Systems, Digital Humanities