Skip to main content
SpringerLink
Log in

Creating Memories and Engagement in College Student Through Virtual Reality

  • Conference paper
  • First Online:
Augmented Reality and Virtual Reality

Part of the book series: Progress in IS ((PROIS))

Abstract

This study intends to extend the understanding of drivers of student engagement in the educational context and analyse mindfulness as a moderator of the different associations in the proposed model. The proposed model regards VR experiences as stimuli, telepresence, pleasantness of the experience and memory as an organism and student engagement as the response. A sample of 136 participants allowed us to test the model. Findings revealed that all hypotheses were supported except H6 linking pleasantness of the experience with student engagement. Only the relationship between pleasantness and memory is higher for mindful students than non-mindful ones. These findings mean that students do not need to feel pleasure about what they are learning to be engaged

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Bilro, R. G., Loureiro, S. M. C., & Guerreiro, J. (2019). Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy. Journal of Hospitality Marketing and Management, 28, 147–171.

    Article  Google Scholar 

  • Bishop, S. R., Lau, M., Shapiro, S., Carlson, L., Anderson, N. D., Carmody, J., … Devins, G. (2004). Mindfulness: A proposed operational definition. Clinical Psychology: Science and Practice, 11, 230–241.

    Google Scholar 

  • Brown, K. W., Ryan, R. M., & Creswell, J. D. (2007). Mindfulness: Theoretical foundations and evidence for its salutary effects. Psychological Inquiry, 18, 211–237.

    Article  Google Scholar 

  • Choi, J., Ok, C. (Michael), & Choi, S. (2016). Outcomes of Destination Marketing Organization Website Navigation: The Role of Telepresence. Journal of Travel and Tourism Marketing, 33, 46–62

    Google Scholar 

  • CIES-ISCTE. . (2008). Os Estudantes e os seus Trajectos no Ensino Superior: Sucesso e Insucesso, Factores e Processos, Promoção de Boas Práticas - Relatório Final. Lisboa: Centro de Investigação e Estudos de Sociologia.

    Google Scholar 

  • Cohen, J. (1988). Statistical power analysis for the behavioral sciences. In Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates.

    Google Scholar 

  • Criado, N., & Such, J. M. (2011). Preparing students for group assessment. In Proceedings of the 2011 7th International Conference on Next Generation Web Services Practices, NWeSP 2011 (pp. 421–426).

    Google Scholar 

  • Cummings, J. J., & Bailenson, J. N. (2016). How immersive is enough? A meta-analysis of the effect of immersive technology on user presence. Media Psychology, 19, 272–309.

    Article  Google Scholar 

  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.

    Article  Google Scholar 

  • Grewal, D., Roggeveen, A. L., & Nordfält, J. (2017). The future of retailing. Journal of Retailing, 93, 1–6.

    Article  Google Scholar 

  • Hair, Joseph F, Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd edn.). SAGE.

    Google Scholar 

  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19, 139–151.

    Article  Google Scholar 

  • Huang, W.H.-Y., & Soman, D. (2013). A practitioner’s guide to gamification of education. Toronto: In Rotman School of Management.

    Google Scholar 

  • Isiaq, O., & Jamil, M. G. (2017). Exploring student engagement in programming sessions using a simulator. ICICTE, 2017, 206–215.

    Google Scholar 

  • Itani, O. S., Kassar, A. N., & Loureiro, S. M. C. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80, 78–90.

    Article  Google Scholar 

  • Kabat-Zinn, J. (2003). Mindfulness-based interventions in context: Past, present, and future. Clinical Psychology: Science and Practice, 10, 144–156.

    Google Scholar 

  • Kaltcheva, V., & Weitz, B. A. (2006). The moderating influence of motivational orientation on the relationship between shopping environment arousal and behavior. Journal of Marketing, 70, 107–118.

    Article  Google Scholar 

  • Kim, M. J., Lee, C. K., & Jung, T. (2018). Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model. Journal of Travel Research, December 2, 1–21.

    Google Scholar 

  • Krasonikolakis, I., Vrechopoulos, A., & Pouloudi, A. (2014). Store selection criteria and sales prediction in virtual worlds. Information and Management, 51, 641–652.

    Article  Google Scholar 

  • Langer, E. J. (2004). Langer mindfulness scale user guide and technical manual. Worthington: IDS Publishing Corporation.

    Google Scholar 

  • Langer, E. J., & Moldoveanu, M. (2000). The construct of mindfulness. Journal of Social Issues, 56, 1–9.

    Article  Google Scholar 

  • Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80, 69–96.

    Article  Google Scholar 

  • Loureiro, S. M. C. (2014). The role of the rural tourism experience economy in place attachment and behavioral intentions. International Journal of Hospitality Management, 40, 1–9.

    Article  Google Scholar 

  • Loureiro, S. M. C., Breazeale, M., & Radic, A. (2019). Happiness with rural experience: Exploring the role of tourist mindfulness as a moderator. Journal of Vacation Marketing, 25, 279–300.

    Article  Google Scholar 

  • Loureiro, S. M. C., & Fialho, A. F. (2017). The role of intrinsic in-flight cues in relationship quality and behavioural intentions: Segmentation in less mindful and mindful passengers. Journal of Travel and Tourism Marketing, 34, 948–962.

    Article  Google Scholar 

  • Loureiro, S. M. C., Guerreiro, J., Eloy, S., Langaro, D., & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: A text mining-based review. Journal of Business Research, 100, 514–530. https://doi.org/10.1016/j.jbusres.2018.10.055. Q1 ISSN: 14808986

  • Loureiro, S. M. C., Miranda, F. J., & Breazeale, M. (2014). Who needs delight?: The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail. Journal of Service Management, 25, 101–124.

    Article  Google Scholar 

  • Loureiro, S. M. C., Stylos, N., & Miranda, F. J. (2019c). Exploring how mindfulness may enhance perceived value of travel experience. Service Industries Journal.

    Google Scholar 

  • Madzharov, A. V., Block, L. G., & Morrin, M. (2015). The cool scent of power: Effects of ambient scent on consumer preferences and choice behavior. Journal of Marketing, 79, 83–96.

    Article  Google Scholar 

  • Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard Business Review, 85, 116–124.

    Google Scholar 

  • Mobascher, A., Brinkmeyer, J., Warbrick, T., Musso, F., Wittsack, H. J., Saleh, A., … Winterer, G. (2009). Laser-evoked potential P2 single-trial amplitudes covary with the fMRI BOLD response in the medial pain system and interconnected subcortical structures. NeuroImage, 45, 917–926.

    Google Scholar 

  • Mulvey, M. S., Lever, M. W., & Elliot, S. (2019). A cross-national comparison of intragenerational variability in social media sharing. Journal of Travel Research.

    Google Scholar 

  • Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: tourism applications. Journal of Travel Research, 46, 119–132.

    Article  Google Scholar 

  • Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76, 97–105.

    Google Scholar 

  • Posada-Quintero, H. F., Florian, J. P., Orjuela-Cañón, A. D., Aljama-Corrales, T., Charleston-Villalobos, S., & Chon, K. H. (2016). Power spectral density analysis of electrodermal activity for sympathetic function assessment. Annals of Biomedical Engineering, 44, 3124–3135.

    Article  Google Scholar 

  • Prentice, C., Wang, X., & Loureiro, S. M. C. (2019). The influence of brand experience and service quality on customer engagement. Journal of Retailing and Consumer Services, 50, 50–59.

    Article  Google Scholar 

  • Ramkissoon, H., Smith, L. D. G., & Weiler, B. (2013). Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours: A structural equation modelling approach. Tourism Management, 36, 552–566.

    Article  Google Scholar 

  • Roschk, H., Loureiro, S. M. C., & Breitsohl, J. (2017). Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93, 228–240.

    Article  Google Scholar 

  • Ryan, R. M., & Deci, E. L. (2000). Intrinsic and extrinsic motivations: classic definitions and new directions. Contemporary Educational Psychology, 25, 54–67.

    Article  Google Scholar 

  • Schmitt, B. (2009). The concept of brand experience. Journal of Brand Management, 16, 417–419.

    Article  Google Scholar 

  • Sekaran, U. (1983). Methodological and theoretical issues and advancements in cross-cultural research. Journal of International Business Studies, 14, 61–73.

    Article  Google Scholar 

  • Smith-Robbins, S. (2011). This game sucks: How to improve the gamification of education. EDUCAUSE Review.

    Google Scholar 

  • tom Dieck, M. C., Jung, T. H., & Rauschnabel, P. A. (2018a). Determining visitor engagement through augmented reality at science festivals: An experience economy perspective. Computers in Human Behavior, 82, 44–53.

    Google Scholar 

  • tom Dieck, M. C., Jung, T. H., & tom Dieck, D. (2018b). Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective. Current Issues in Tourism, 21, 2014–2034.

    Google Scholar 

  • Tussyadiah, I. P., Wang, D., Jung, T. H., & tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism Management, 66, 140–154.

    Google Scholar 

  • Warren, C., Batra, R., Loureiro, S. M. C., & Bagozzi, R. P. (2019). Brand Coolness. Journal of Marketing, 83, 36–56.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Instituto Universitario de Lisboa (ISCTE-IUL) and BRU-Business Research Unit, Lisbon, Portugal

    Sandra Maria Correia Loureiro, Ricardo G. Bilro & Fernando Angelino

Authors
  1. Sandra Maria Correia Loureiro
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Ricardo G. Bilro
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Fernando Angelino
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Sandra Maria Correia Loureiro .

Editor information

Editors and Affiliations

  1. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    M. Claudia tom Dieck

  2. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    Timothy H. Jung

  3. BRU-Business Research Unit, ISCTE-IUL – University Institute of Lisbon, Lisbon, Portugal

    Sandra M. C. Loureiro

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Loureiro, S.M.C., Bilro, R.G., Angelino, F. (2021). Creating Memories and Engagement in College Student Through Virtual Reality. In: tom Dieck, M.C., Jung, T.H., Loureiro, S.M.C. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-68086-2_13

Download citation

Publish with us

Policies and ethics

Search

Navigation