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Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns

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Augmented Reality and Virtual Reality

Part of the book series: Progress in IS ((PROIS))

Abstract

Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology.

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Author information

Authors and Affiliations

  1. Department of Marketing and Supply Chain Management, Service Science Factory, Maastricht University, Maastricht, The Netherlands

    Lutz Lammerding, Tim Hilken, Dominik Mahr & Jonas Heller

  2. CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland

    Dominik Mahr

Authors
  1. Lutz Lammerding
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  2. Tim Hilken
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  3. Dominik Mahr
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  4. Jonas Heller
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Corresponding author

Correspondence to Tim Hilken .

Editor information

Editors and Affiliations

  1. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    M. Claudia tom Dieck

  2. Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK

    Timothy H. Jung

  3. BRU-Business Research Unit, ISCTE-IUL – University Institute of Lisbon, Lisbon, Portugal

    Sandra M. C. Loureiro

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Lammerding, L., Hilken, T., Mahr, D., Heller, J. (2021). Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns. In: tom Dieck, M.C., Jung, T.H., Loureiro, S.M.C. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-68086-2_8

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