1. The marketing of hamburger buns: An improved model for prediction

   • Gerald Albaum
   • Roger Best
   • Del I. Hawkins

   OriginalPaper Pages: 223 - 231

2. Unofficial FTC judgments of deception Vs. Adults' and students' judgments of deception

   • James E. Haefner

   OriginalPaper Pages: 232 - 243

3. The effects of incorrect specification of the Minkowski metric: A simulation experiment

   • Raymond L. Horton

   OriginalPaper Pages: 244 - 258

4. Food, food prices and price/earning ratios

   • Merritt L. Kastens

   OriginalPaper Pages: 259 - 264

5. Coping with sales decay: Case and techniques

   • L. J. Konopa
   • N. L. Enrick

   OriginalPaper Pages: 265 - 271

6. Evoked set size—Personality correlates and mediating variables

   • V. Kanti Prasad

   OriginalPaper Pages: 272 - 279

7. Consumer inputs to public policy programs

   • William A. Staples

   OriginalPaper Pages: 280 - 286

8. Risky shift: An empirical investigation and implications for industrial buying behavior and marketing management

   • Bruce L. Stern
   • Gregory M. Gazda

   OriginalPaper Pages: 287 - 295

9. The critical incident technique: A flexible method for the identification of salient product attributes

   • John E. Swan
   • C. P. Rao

   OriginalPaper Pages: 296 - 308

10. CAD eight years later

    • Arch G. Woodside
    • Ruth Andress

    OriginalPaper Pages: 309 - 313

11. Social exchange in marketing

    • Richard P. Bagozzi

    OriginalPaper Pages: 314 - 327

12. Salesmen's reward systems: A comparative approach

    • Charles M. Futrell

    OriginalPaper Pages: 328 - 336

13. Word of mouth activity as information search: A reappraisal

    • Shlomo I. Lampert
    • Larry J. Rosenberg

    OriginalPaper Pages: 337 - 354

14. A conceptual approach to planning new product introductions in sets

    • William B. Locander
    • Richard W. Scamell

    OriginalPaper Pages: 355 - 368

15. Strategies for sales force management

    • George Rissmann

    OriginalPaper Pages: 369 - 382

16. Return on advertising: Another approach

    • Robert L. Anderson
    • Thomas E. Barry
    • Barry P. Johnson

    OriginalPaper Pages: 383 - 395