Abstract
Cohen's “An Interpersonal Orientation to the Study of Consumer Behavior” was replicated using a convenience sample of 265 undergraduate students. The significant comparisons observed by Cohen between product and brand behavior and interpersonal orientations were not supported.
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Woodside, A.G., Andress, R. CAD eight years later. JAMS 3, 309–313 (1975). https://doi.org/10.1007/BF02729291
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DOI: https://doi.org/10.1007/BF02729291