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The marketing of hamburger buns: An improved model for prediction

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Abstract

The Spring 1974 issue of this Journal published a paper that presented a model for predicting sales of hamburger buns. This article evaluates the model on the bases of statistical reporting, model specification, and implications for production policy. In addition, using the same data used for the original model, an improved model is developed whereby there is a 50% increase in explained variance.

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References

  • Anscombe, F. J., 1973. “Graphs in Statistical Analysis”, The American Statistician, 27 (February), pp. 17–21.

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  • Carlson, Rodger D. 1974. “The Marketing of Hamburger Buns”, Journal of the Academy of Marketing Science, 2 (Spring), pp. 309–315.

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Authors and Affiliations

  1. University of Oregon, Eugene, Oregon, USA

    Gerald Albaum Ph.D., Roger Best & Del I. Hawkins Ph.D.

Authors
  1. Gerald Albaum Ph.D.
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  2. Roger Best
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  3. Del I. Hawkins Ph.D.
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Albaum, G., Best, R. & Hawkins, D.I. The marketing of hamburger buns: An improved model for prediction. JAMS 3, 223–231 (1975). https://doi.org/10.1007/BF02729282

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  • DOI: https://doi.org/10.1007/BF02729282

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