Volumes and issues

• Volume 49 January - March 2021

  • March 2021, issue 2
  • January 2021, issue 1

• Volume 48 January - November 2020

  • November 2020, issue 6
  • September 2020, issue 5

    Special Issue: Managing Business and Innovation in Emerging Markets

  • July 2020, issue 4
  • May 2020, issue 3

    Special Issue: Generalizations in Marketing: Systematic Reviews and Meta-Analyses

  • March 2020, issue 2
  • January 2020, issue 1

    Special Issue: Technology and Marketing

• Volume 47 January - November 2019

  • November 2019, issue 6

    Special Issue: Marketing Strategy in Digital, Data-Rich, and Developing Market (D3) Environments

  • September 2019, issue 5
  • July 2019, issue 4
  • May 2019, issue 3
  • March 2019, issue 2

    Special Issue: Consumer Journeys: Developing Consumer-Based Strategy

  • January 2019, issue 1

• Volume 46 January - November 2018

  • November 2018, issue 6
  • September 2018, issue 5
  • July 2018, issue 4
  • May 2018, issue 3
  • March 2018, issue 2
  • January 2018, issue 1

• Volume 45 January - November 2017

  • November 2017, issue 6

    Special Issue: Service Marketing Strategy

  • September 2017, issue 5
  • July 2017, issue 4
  • May 2017, issue 3

    Special Issue: Understanding and Managing Customer Engagement Using Customer Relationship Management

  • March 2017, issue 2
  • January 2017, issue 1

• Volume 44 January - November 2016

  • November 2016, issue 6
  • September 2016, issue 5
  • July 2016, issue 4
  • May 2016, issue 3
  • March 2016, issue 2
  • January 2016, issue 1

• Volume 43 January - November 2015

  • November 2015, issue 6
  • September 2015, issue 5

    Special Topic Section: Brand and Innovation Interdependency

  • July 2015, issue 4
  • May 2015, issue 3
  • March 2015, issue 2
  • January 2015, issue 1

• Volume 42 January - November 2014

  • November 2014, issue 6
  • September 2014, issue 5
  • July 2014, issue 4
  • May 2014, issue 3
  • March 2014, issue 2
  • January 2014, issue 1

• Volume 41 January - November 2013

  • November 2013, issue 6
  • September 2013, issue 5
  • July 2013, issue 4
  • May 2013, issue 3
  • March 2013, issue 2
  • January 2013, issue 1

• Volume 40 January - November 2012

  • November 2012, issue 6
  • September 2012, issue 5
  • July 2012, issue 4
  • May 2012, issue 3
  • March 2012, issue 2

    INTERNATIONAL COMPETITIVENESS

  • January 2012, issue 1

    40th ANNIVERSARY ISSUE

• Volume 39 February - December 2011

  • December 2011, issue 6
  • October 2011, issue 5
  • August 2011, issue 4

    Organization Theory

  • June 2011, issue 3
  • April 2011, issue 2
  • February 2011, issue 1

    SUSTAINABILITY

• Volume 38 February - December 2010

  • December 2010, issue 6
  • October 2010, issue 5
  • August 2010, issue 4
  • June 2010, issue 3
  • April 2010, issue 2
  • February 2010, issue 1

    Special Issue: Exploring the relationship between marketing and supply chain management. Guest Editors: John T. Mentzer and Greg Gundlach

• Volume 37 March - December 2009

  • December 2009, issue 4
  • September 2009, issue 3
  • June 2009, issue 2
  • March 2009, issue 1

    Special Issue: A Tribute to Peter Drucker. Guest Editors: Jenny Darroch, George Day, and Stan Slater

• Volume 36 March - December 2008

  • December 2008, issue 4
  • September 2008, issue 3
  • June 2008, issue 2
  • March 2008, issue 1

    Special Issue: Service-Dominant Logic: Continuing the Dialog. Guest Editors: Robert F. Lusch and Stephen L. Vargo

• Volume 35 March - December 2007

  • December 2007, issue 4
  • September 2007, issue 3
  • June 2007, issue 2
  • March 2007, issue 1

• Volume 34 March - December 2006

  • December 2006, issue 1
  • September 2006, issue 4
  • June 2006, issue 3
  • March 2006, issue 2

• Volume 33 March - December 2005

  • December 2005, issue 1
  • September 2005, issue 4
  • June 2005, issue 3
  • March 2005, issue 2

• Volume 32 March - December 2004

  • December 2004, issue 1
  • September 2004, issue 4
  • June 2004, issue 3
  • March 2004, issue 2

• Volume 31 March - December 2003

  • December 2003, issue 1
  • September 2003, issue 4
  • June 2003, issue 3
  • March 2003, issue 2

• Volume 30 March - December 2002

  • December 2002, issue 1
  • September 2002, issue 4
  • June 2002, issue 3
  • March 2002, issue 2

• Volume 29 March - December 2001

  • December 2001, issue 1
  • September 2001, issue 4
  • June 2001, issue 3
  • March 2001, issue 2

• Volume 28 March - December 2000

  • December 2000, issue 1
  • September 2000, issue 4
  • June 2000, issue 3
  • March 2000, issue 2

• Volume 27 March - December 1999

  • December 1999, issue 1
  • September 1999, issue 4
  • June 1999, issue 3
  • March 1999, issue 2

• Volume 26 March - December 1998

  • December 1998, issue 1
  • September 1998, issue 4
  • June 1998, issue 3
  • March 1998, issue 2

• Volume 25 March - December 1997

  • December 1997, issue 1
  • September 1997, issue 4
  • June 1997, issue 3
  • March 1997, issue 2

• Volume 24 March - December 1996

  • December 1996, issue 1
  • September 1996, issue 4
  • June 1996, issue 3
  • March 1996, issue 2

• Volume 23 March - December 1995

  • December 1995, issue 1
  • September 1995, issue 4
  • June 1995, issue 3
  • March 1995, issue 2

• Volume 22 March - December 1994

  • December 1994, issue 1
  • September 1994, issue 4
  • June 1994, issue 3
  • March 1994, issue 2

• Volume 21 March - December 1993

  • December 1993, issue 1
  • September 1993, issue 4
  • June 1993, issue 3
  • March 1993, issue 2

• Volume 20 March - December 1992

  • December 1992, issue 1
  • September 1992, issue 4
  • June 1992, issue 3
  • March 1992, issue 2

• Volume 19 March - December 1991

  • December 1991, issue 1
  • September 1991, issue 4
  • June 1991, issue 3
  • March 1991, issue 2

• Volume 18 March - December 1990

  • December 1990, issue 1
  • September 1990, issue 4
  • June 1990, issue 3
  • March 1990, issue 2

• Volume 17 March - December 1989

  • December 1989, issue 1
  • September 1989, issue 4
  • June 1989, issue 3
  • March 1989, issue 2

• Volume 16 March - September 1988

  • September 1988, issue 3-4
  • June 1988, issue 2
  • March 1988, issue 1

• Volume 15 March - December 1987

  • December 1987, issue 4
  • September 1987, issue 3
  • June 1987, issue 2
  • March 1987, issue 1

• Volume 14 March - December 1986

  • December 1986, issue 4
  • September 1986, issue 3
  • June 1986, issue 2
  • March 1986, issue 1

• Volume 13 June - December 1985

  • December 1985, issue 1-2
  • September 1985, issue 4
  • June 1985, issue 3

• Volume 12 June - December 1984

  • December 1984, issue 1-2
  • September 1984, issue 4
  • June 1984, issue 3

• Volume 11 June - December 1983

  • December 1983, issue 1-2
  • September 1983, issue 4
  • June 1983, issue 3

• Volume 10 June - December 1982

  • December 1982, issue 1-2
  • September 1982, issue 4
  • June 1982, issue 3

• Volume 9 June - December 1981

  • December 1981, issue 1-2
  • September 1981, issue 4
  • June 1981, issue 3

• Volume 8 January - December 1980

  • December 1980, issue 1-2
  • September 1980, issue 4
  • June 1980, issue 3
  • January 1980, issue 2
    This is a supplement

• Volume 7 June - December 1979

  • December 1979, issue 1-2
  • September 1979, issue 4
  • June 1979, issue 3

• Volume 6 January - December 1978

  • December 1978, issue 1-2
  • September 1978, issue 4
  • June 1978, issue 3
  • January 1978, issue 1
    This is a supplement

• Volume 5 June - December 1977

  • December 1977, issue 1-2
  • September 1977, issue 4
  • June 1977, issue 3

• Volume 4 June - December 1976

  • December 1976, issue 1-2
  • September 1976, issue 4
  • June 1976, issue 3

• Volume 3 March - December 1975

  • December 1975, issue 1
  • June 1975, issue 3-4
  • March 1975, issue 2

• Volume 2 March 1974 - January 1982

  • January 1982, issue 1
    This is a supplement
  • December 1974, issue 1
  • September 1974, issue 4
  • June 1974, issue 3
  • March 1974, issue 2

• Volume 1 March - September 1973

  • September 1973, issue 2
  • March 1973, issue 1