The relationship between online chatter and firm value Leigh McAlisterGarrett SonnierTom Shively OriginalPaper 19 July 2011 Pages: 1 - 12
The long-term box office performance of sequel movies Tirtha DharGuanghui SunCharles B. Weinberg OriginalPaper 10 August 2011 Pages: 13 - 29
How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias Ashwani MongaHaipeng (Allan) ChenMona Srivastava OriginalPaper 05 January 2011 Pages: 31 - 45
Situational and trait interactions among goal orientations Kelly L. HawsWilliam O. BeardenUtpal M. Dholakia OriginalPaper 02 February 2011 Pages: 47 - 60
Building consumer self-control: The effect of self-control exercises on impulse buying urges Abdullah J. SultanJeff JoiremanDavid E. Sprott OriginalPaper 22 February 2011 Pages: 61 - 72
Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings Holger MüllerEike Benjamin KrollBodo Vogt OriginalPaper 08 April 2011 Pages: 73 - 92
When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment Leona TamJelena Spanjol OriginalPaper 08 April 2011 Pages: 93 - 107
Creating brand personality with brand names Richard R. KlinkGerard A. Athaide OriginalPaper 28 May 2011 Pages: 109 - 117
Increasing choice satisfaction through goal-based labeling Frank GoedertierKristof GeskensBert Weijters OriginalPaper 28 June 2011 Pages: 119 - 136
Price–quality relationship in the presence of asymmetric dynamic reference quality effects Arieh GaviousOded Lowengart OriginalPaper 19 August 2011 Pages: 137 - 161
The persistence of excess brand loyalty over multiple years Vipul PareJohn Dawes OriginalPaper 29 July 2011 Pages: 163 - 175
Identifying consumer heterogeneity in unobserved categories Simon J. BlanchardWayne S. DeSarboNukhet Harmancioglu OriginalPaper 10 August 2011 Pages: 177 - 194
All that glitters is not gold: The dual effect of activation technique in advertising Yael Steinhart OriginalPaper 16 August 2011 Pages: 195 - 208
Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret Junsik KwakJongwon Park OriginalPaper 16 September 2011 Pages: 209 - 222
The power of plain: Intensifying product experience with neutral aesthetic context Heather HoneaSharon Horsky OriginalPaper 07 October 2011 Pages: 223 - 235
Spillover effects of ingredient branded strategies on brand choice: A field study Vanitha SwaminathanSrinivas K. ReddySara Loughran Dommer OriginalPaper 21 October 2011 Pages: 237 - 251
Construal-level mind-sets and the perceived validity of marketing claims Scott WrightChris ManolisFrank R. Kardes OriginalPaper 03 November 2011 Pages: 253 - 261
The effect of decision makers’ time perspective on intention–behavior consistency Koert Van Ittersum OriginalPaper 18 November 2011 Pages: 263 - 277
Brand extensions via complements or substitutes: The moderating role of manufacturing transferability Huifang MaoBabu John MariadossPavan Rao Chennamaneni OriginalPaper 02 December 2011 Pages: 279 - 292
The relationship between in-store marketing and observed sales for organic versus fair trade products Erica van HerpenErjen van NieropLaurens Sloot OriginalPaper Open access 15 December 2011 Pages: 293 - 308
Network-based market knowledge and product innovativeness Yongchuan BaoShibin ShengKevin Zheng Zhou OriginalPaper 03 December 2011 Pages: 309 - 324
It is all in the mix: The interactive effect of music tempo and mode on in-store sales Klemens M. KnoferleEric R. SpangenbergJan R. Landwehr OriginalPaper 07 December 2011 Pages: 325 - 337
The attraction effect is more pronounced for consumers who rely on intuitive reasoning Wen MaoHarmen Oppewal OriginalPaper 31 December 2011 Pages: 339 - 351
Regret and performance uncertainty in consumer repeat choice Rong ChenJianmin Jia OriginalPaper 17 January 2012 Pages: 353 - 365
The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor Jungsil ChoiDuane W. Myer OriginalPaper 17 January 2012 Pages: 367 - 380