The marketing of hamburger buns: An improved model for prediction Gerald AlbaumRoger BestDel I. Hawkins OriginalPaper Pages: 223 - 231
Unofficial FTC judgments of deception Vs. Adults' and students' judgments of deception James E. Haefner OriginalPaper Pages: 232 - 243
The effects of incorrect specification of the Minkowski metric: A simulation experiment Raymond L. Horton OriginalPaper Pages: 244 - 258
Evoked set size—Personality correlates and mediating variables V. Kanti Prasad OriginalPaper Pages: 272 - 279
Risky shift: An empirical investigation and implications for industrial buying behavior and marketing management Bruce L. SternGregory M. Gazda OriginalPaper Pages: 287 - 295
The critical incident technique: A flexible method for the identification of salient product attributes John E. SwanC. P. Rao OriginalPaper Pages: 296 - 308
Word of mouth activity as information search: A reappraisal Shlomo I. LampertLarry J. Rosenberg OriginalPaper Pages: 337 - 354
A conceptual approach to planning new product introductions in sets William B. LocanderRichard W. Scamell OriginalPaper Pages: 355 - 368
Return on advertising: Another approach Robert L. AndersonThomas E. BarryBarry P. Johnson OriginalPaper Pages: 383 - 395
