A rejoinder: Is all social exchange marketing? A reply Mary Zey-FerrellO. C. Ferrell OriginalPaper Pages: 182 - 195
Demarketing energy: Does psychographic research hold the answer? Gil A. Frisbie OriginalPaper Pages: 196 - 211
Improving retail manpower planning with a quasi-subjective waiting line model Howard S. GitlowBert Rosenbloom OriginalPaper Pages: 212 - 233
Stamps versus postal permits: A decisional guide for return postage in mail questionnaires Hugh J. GuffeyJames R. HarrisMary M. Guffey OriginalPaper Pages: 234 - 242
Some effects of perceived risk on consumer information processing Alexander RingMitchell ShriberRaymond L. Horton OriginalPaper Pages: 255 - 263
Empirical tests of two stochastic models of consumer brand choice Ram Kesavan OriginalPaper Pages: 264 - 276
An examination of the moderating effect of channel member firm size on perceptions of preferred channel linkages R. Kenneth TeasStanley D. Sibley OriginalPaper Pages: 277 - 293
“Add-on” purchasing: Consumer behavior in the trial of new products James W. TaylorPaul S. Hugstad OriginalPaper Pages: 294 - 299
