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Journal of the Academy of Marketing Science Aims and scope Submit manuscript

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References

  • Boyd, H. W., R. Westfall &S. Stasch, Marketing Research: Text and Cases Homewood: Richard Irwin, 1977.

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  • Lehman, Donald,Market Research and Analysis, Homewood: Richard Irwin, 1979.

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Authors and Affiliations

  1. New Mexico State University, New Mexico, USA

    Robin T. Peterson

  2. University of South Florida, Florida, USA

    Robert L. Anderson

  3. State University of New York At Binghamton, Binghamton, USA

    Manoj K. Agarwal

  4. Central Michigan University, Michigan, USA

    Terry C. Wilson

  5. Simon Fraser University, Burnaby, British Columbia

    Gary A. Mauser

  6. Lehigh University, Bethlehem, PA., USA

    Raymond L. Horton

  7. Cleveland State University, Cleveland, USA

    Benoy Joseph

  8. University of Minnesota, Minnesota, USA

    Eric N. Berkowitz

  9. University of Wisconsin-Oshkosh, Oshkosh

    J. Dale Molander

  10. New York University, New York, USA

    Priscilla A. LaBarbera

  11. University of Missouri-St. Louis, St. Louis

    Frederick E. May

Authors
  1. Robin T. Peterson
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  2. Robert L. Anderson
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  3. Manoj K. Agarwal
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  4. Terry C. Wilson
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  5. Gary A. Mauser
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  6. Raymond L. Horton
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  7. Benoy Joseph
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  8. Eric N. Berkowitz
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  9. J. Dale Molander
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  10. Priscilla A. LaBarbera
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  11. Frederick E. May
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Peterson, R.T., Anderson, R.L., Agarwal, M.K. et al. Book reviews. JAMS 8, 300–310 (1980). https://doi.org/10.1007/BF02721892

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  • DOI: https://doi.org/10.1007/BF02721892

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