Skip to main content
Log in

There are indications that a new ideology is emerging in America which is capable of guiding society, through public policy, to a zenith in productivity.

Abstract

Competruism is an emerging ideology which has been produced by the synthesis of capitalistic and socialistic tenets in the American economy. The hybrid nature of this ideology can best be described through Hegel's dialectic: One fact (thesis) works against another fact (antithesis) to produce a wholly new fact (synthesis). That is, democratic capitalism (thesis) arose and was confronted by another powerful force, democratic socialism (antithesis). The result of this encounter is an entirely new ideology, competruism (synthesis). The underlying premise for this ideology states that: “Competruism will provide for a zenith in productivity by offering each entity of society (individual, organization) an equal opportunity to compete for the socio-economic rewards of the macro marketing system.” This doctrine provides mankind with a philosopher's stone to amalgamate capitalistic, democratic, socialistic and moral ideals into a common framework which can be used to optimize the survival chances of society in a peaceful environment.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Gunn, Bruce, 1975. “The Anatomy of the Macro Marketing System”,Journal of the Academy of Marketing Science, Vol. 3, No. 2 (Spring) 161–171.

    Article  Google Scholar 

  • Heilbroner, Rober L. 1970.Between Capitalism and Socialism. New York: Vintage Books.

    Google Scholar 

  • Iuman, Fred W. and Miller, Carl E. 1975.Contemporary Physics, New York: MacMillan Publishing Company, Inc., 195–197.

    Google Scholar 

  • Lodge, George Cabot. 1971. “Top Priority: Renovating Our Ideology”,Harvard Business Review, Vol. 48, No. 5 (Spring) 43–55.

    Google Scholar 

  • Pruden, Henry O. 1978. “The Kondratief Wave”,Journal of Marketing Vol. 42, (April) 63–68.

    Article  Google Scholar 

  • World Population Data Sheet. 1976. Washington, D.C., Population Reference Bureau, Inc.

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Gunn, B. Competruism. JAMS 8, 243–254 (1980). https://doi.org/10.1007/BF02721887

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02721887

Keywords

Navigation