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Demarketing energy: Does psychographic research hold the answer?

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Abstract

A pilot research study suggests that a psychographic analysis can provide rich insights into consumer energy profiles. Marketing research and analysis can contribute substantially in dealing with this national crisis.

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Authors and Affiliations

  1. Bowling Green State University, Bowling Green, Ohio, USA

    Gil A. Frisbie Ph.D.

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  1. Gil A. Frisbie Ph.D.
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Frisbie, G.A. Demarketing energy: Does psychographic research hold the answer?. JAMS 8, 196–211 (1980). https://doi.org/10.1007/BF02721884

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