Abstract
Considerable evidence indicates that stamped return envelopes prompt higher rates of response than business reply permits. The authors use a measure of margin efficiency gains between return postage types to develop optimum cost guidelines to aid mail survey researchers in their choices between return mailer types.
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Guffey, H.J., Harris, J.R. & Guffey, M.M. Stamps versus postal permits: A decisional guide for return postage in mail questionnaires. JAMS 8, 234–242 (1980). https://doi.org/10.1007/BF02721886
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DOI: https://doi.org/10.1007/BF02721886