Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements Joshua J. ClarksonAlan D. J. CookeNathanael S. Martin OriginalPaper 13 June 2023 Pages: 383 - 395
Market expansion and the scope of mass customization Peter-J. Jost OriginalPaper Open access 10 June 2023 Pages: 73 - 94
Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases Matthew J. Hall OriginalPaper 08 June 2023 Pages: 45 - 57
Remembering less, or needing less? Age-related differences in the purchase funnel Philip MecredyMalcolm WrightPhilip Stern OriginalPaper Open access 27 May 2023 Pages: 171 - 186
Where is the brand growth potential? An examination of buyer groups Giang Tue TrinhJohn DawesByron Sharp OriginalPaper Open access 26 May 2023 Pages: 95 - 106
Are scientific practices improving in consumer research? A glass half-full and half-empty Michel Tuan Pham OriginalPaper 06 May 2023 Pages: 375 - 382
Understanding effect sizes in consumer psychology Rodrigo S. DiasStephen A. SpillerGavan J. Fitzsimons OriginalPaper 29 April 2023 Pages: 367 - 374
Love is blind: the ironic effect of fans’ experience on taste perception Jennifer L. StonerMaria A. Rodas OriginalPaper 28 April 2023 Pages: 15 - 28
Need to evaluate as a predictor of creating and seeking online word of mouth Mengran XuRebecca Walker ReczekRichard E. Petty OriginalPaper 27 April 2023 Pages: 697 - 712
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand Carina ThürridlFrauke Mattison Thompson OriginalPaper Open access 20 April 2023 Pages: 685 - 696
What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry Pantelis LouposYvette PengHao Hao OriginalPaper Open access 13 April 2023 Pages: 513 - 534
National customer orientation: an empirical test across 112 countries Ofer MintzImran S. CurrimRohit Deshpandé OriginalPaper Open access 16 March 2023 Pages: 189 - 204
CEO inside-debt compensation and strategic emphasis Nithya ShankarBill B. Francis OriginalPaper 06 March 2023 Pages: 653 - 667
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us Vikas MittalKyuhong HanShrihari Sridhar OriginalPaper Open access 03 March 2023 Pages: 171 - 187
Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI) Kaijun ZhangHongkun LiuJun Ye OriginalPaper 28 February 2023 Pages: 633 - 652
The Oversensitivity in Gift-Giving Phenomenon Julian GiviYumei Mu OriginalPaper 15 February 2023 Pages: 619 - 631
Consumer misestimations of small recurring changes vs. a single large lump sum Kunter GunastiHaipeng (Allan) Chen OriginalPaper 08 February 2023 Pages: 605 - 617
Social media sentiment polarization and its impact on product adoption Ping ZhaoZhenfeng MaChatura Ranaweera OriginalPaper 07 February 2023 Pages: 497 - 512
Movie fit uncertainty and interplay between traditional advertising and social media marketing Yinan YuLiangfei QiuBenjamin Yen OriginalPaper 31 January 2023 Pages: 429 - 448
How expressing one’s likes and dislikes affects enjoyment: a replication Julia Sophia WittichJan R. LandwehrDaniel Wentzel REPLICATION CORNER Open access 17 January 2023 Pages: 343 - 349
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic Takumi Tagashira OriginalPaper 29 December 2022 Pages: 483 - 496
The impact of commodity taxation on product variety: a multi-category investigation Sungtak HongKanishka Misra OriginalPaper 28 December 2022 Pages: 591 - 604
Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control Mengmeng XuHongyan JiangHuimin Tan OriginalPaper 21 December 2022 Pages: 575 - 589
Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020 Antonia Krefeld-SchwalbBenjamin Scheibehenne OriginalPaper 20 December 2022 Pages: 351 - 365
The adoption and disadoption of electric vehicles by innovators Madhavan ParthasarathyWalfried Lassar OriginalPaper 10 December 2022 Pages: 549 - 573
Sentiment deviations in responses to movie trailers across social media platforms Ye HuMing ChenSam Hui OriginalPaper 09 December 2022 Pages: 463 - 481
Profitability of behavior-based price discrimination Sumit Shrivastav OriginalPaper 06 December 2022 Pages: 535 - 547
How uncertainty affects information search among consumers: a curvilinear perspective Sharlene HeDerek D. Rucker OriginalPaper 01 December 2022 Pages: 415 - 428
Expectation-based consumer purchase decisions: behavioral modeling and observations Justin JiaJia LiWeixin Liu OriginalPaper 19 November 2022 Pages: 397 - 413
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda Rami AlkhudaryBertrand BelvauxNathalie Guibert OriginalPaper 08 November 2022 Pages: 321 - 336
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers Andrija JavorMonika KollerHans Breiter Idea Corner Open access 03 November 2022 Pages: 337 - 342
Bitcoin-denominated prices can reduce preference for vice products Joowon ParkSachin Banker OriginalPaper 02 November 2022 Pages: 309 - 319
Marketing Letters encourages submissions to Replication Corner Announcement 02 November 2022 Pages: 543 - 543
Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films Johann Valentowitsch OriginalPaper Open access 18 October 2022 Pages: 293 - 308
An investigation of the impact of Black male and female actors on US movies’ box-office across countries Verdiana GiannettiJieke Chen OriginalPaper Open access 07 October 2022 Pages: 269 - 291
Reaching for rigor and relevance: better marketing research for a better world Shilpa MadanGita Venkataramani JoharKatherine White OriginalPaper 23 September 2022 Pages: 1 - 12
Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences Yong-Wan ParkPaul M. HerrByung Cho Kim OriginalPaper 15 September 2022 Pages: 449 - 461
Introducing Marketing Letters’ data policy Aparna A. LabrooNatalie MizikRussell Winer OriginalPaper 25 August 2022 Pages: 361 - 364
Ad expenditures and perceived quality: a replication and extension Koushyar RajaviDonald R. LehmannAlireza Golmohammadi Replication Corner 24 August 2022 Pages: 161 - 169
The role of presentation order in consumer choice: the abrupt disparity effect Kivilcim Dogerlioglu-DemirCenk KoçaşNilsah Cavdar Aksoy OriginalPaper 20 August 2022 Pages: 251 - 268
Strategic use of just-below numbers in packaged-foods calorie information Robert M. SchindlerMathew S. IsaacRebecca Jen-Hui Wang OriginalPaper 15 August 2022 Pages: 237 - 250
Cultural differences in giving experiential (vs. material) gifts Minji SuhHyewon Cho OriginalPaper 15 August 2022 Pages: 223 - 236
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing Reto HofstetterEmanuel de BellisJohn Z. Zhang Idea Corner Open access 29 July 2022 Pages: 705 - 711
DPS 2.0: on the road to a cashless society Nwamaka A. AnazaDelancy H. S. BennettEmeka Anaza Idea Corner 28 July 2022 Pages: 693 - 704
Measuring the impact of rarity on price: evidence from NBA Top Shot Yeonjoon Lee OriginalPaper 14 July 2022 Pages: 485 - 498
Correction to: Marketing insights from text analysis Jonah BergerGrant PackardMatthew Rocklage Correction 07 July 2022 Pages: 379 - 379
An empirical examination of consumer co-creation process Kyungwon LeeCan UslaySengun Yeniyurt OriginalPaper 05 July 2022 Pages: 205 - 222
Narrative information on secondhand products in e-commerce Jian XuZhe LiChunyu Xia OriginalPaper Open access 24 June 2022 Pages: 625 - 644
Marketing insights from text analysis Jonah BergerGrant PackardMatthew Rocklage OriginalPaper 10 June 2022 Pages: 365 - 377
