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Is Corporate Philanthropy Used as Environmental Misconduct Dressing? Evidence from Chinese Family-Owned Firms

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Abstract

In this study, I examine the hidden connection between corporate philanthropic giving and corporate environmental misconduct. Using survey data from Chinese family-owned firms, I provide strong and consistent evidence to show that corporate environmental misconduct is significantly positively associated with corporate philanthropic giving, suggesting that some Chinese family-owned firms act philanthropically to divert public attention from their environmentally unfriendly behavior. Moreover, the positive association between corporate environmental misconduct and corporate philanthropic giving is less pronounced for politically connected family-owned firms than for their counterparts. The above results are robust to various sensitivity tests. My findings suggest that environmental misconduct dressing may be an additional motivation for corporate philanthropic giving and that different dimensions of corporate social responsibility may be inherently inconsistent in the given institutional setting.

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Notes

  1. According to one referee’s valuable suggestion, I differentiate two types of “what is involved in environmental wrongdoers’ attempts to generate goodwill through corporate philanthropy.” Specifically, I focus on the first case, in which environmental wrongdoers try to generate goodwill in the eyes of the general public through corporate philanthropy, to develop Hypothesis 1. Moreover, environmental wrongdoers seek to “buy off” officials and regulators with a view to making them more lenient through corporate philanthropy, and thus I develop Hypothesis 2.

  2. I focus on the context of Chinese family-owned firms and provide empirical support to Brammer et al. (2009), who find associations between CSR and the characteristics of the countries where companies operate.

  3. Previous literature (e.g., Heugens et al. 2004; Meznar and Nigh 1995) addresses how firms buffer against stakeholder pressures (Brammer et al. 2009).

  4. Some Chinese family-owned firms are successful because they pay extremely low wages rather than having highly technological products. Also, they are often in arrears of staff salaries. At the end of each year, migrant workers commonly appeal for unpaid wages.

  5. Politically connected firms show worse post-IPO performance (Fan et al. 2007), more bank debt but lower rates (Khwaja and Mian 2005), lower effective tax rates (Adhikari et al. 2006), and more government assistance and financial subsidies (Faccio et al. 2006).

  6. Two examples demonstrate the problem more directly. British Petroleum was fined $7.8 billion for an oil spill in the Gulf of Mexico in 2010 (Financial Times 2011a, b). One year later, ConocoPhillips and Cnooc damaged China’s Bohai Bay, but the Chinese regulator fined them $26.9 million although their damage was even more severe (Xinhua 2012). Why was the cost of illegality so low? The reason is complicated. Chinese environmental laws often lack effective enforcement provisions (Wang 2006). China’s court system remains weak; judges are poorly trained; and local governments with financial interest in the polluting enterprises regularly intervene (Van Rooij and Lo 2010; Wang 2006). More important, the CEO of Cnooc is a government official and thus Cnooc is a politically connected firm, so that ConocoPhillips and Cnooc paid a nominal fine far below the fine in the case of British Petroleum. The media subsequently reported that ConocoPhillips and Cnooc were donating philanthropically.

  7. In this study, Chinese family-owned firms are private and do not publicize their financial statements (including earnings), and thus they do not provide information about financial statements restatement. Thus, I cannot follow Koehn and Ueng (2010) to include a control variable related with financial statements restatement into Eq. (1).

  8. Results are not qualitatively changed by deleting the top and bottom 1 % of the sample, by no deletion, or by no winsorization.

  9. China’s economy is growing rapidly, but Chinese enterprises are still forming their business ethics and codes of ethics (Du 2012), and firms universally lack CSR consciousness. As a result, corporate philanthropy and environmental responsibility are poorly realized. Although firms are spending a relatively small percentage on philanthropy on average, the average amount of corporate philanthropy is significantly larger for Chinese family-owned firms with environmental misconduct (mean value = 199,794.87 and maximum value = 50,000,000; Unit: RMB) than for their counterparts (mean value = 96,511.62 and maximum value = 2,600,000; Unit: RMB).

  10. Referring to Shapiro and Wilk (1965), Shapiro and Francia (1972), and D’Agostino et al. (1990), I conducted three tests to examine whether corporate philanthropic giving in the sample obeys the normal distribution, respectively. The non-tabulated results show that the null hypothesis that “corporate philanthropic giving obeys standard normal distribution” is rejected at the 1 % level regardless of test approaches used. The non-tabulated results are available from the author on request (similarly hereafter).

  11. A referee provides insightful conjecture motivating me to use empirical data to address this problem in future research.

  12. However, the direction of causality or endogeneity in this study is not a major threat for two reasons: First, corporate philanthropic giving can be viewed as a defensive countermeasure with insurance (Godfrey 2005) and a fire-suppressing tactic to mitigate the negative influence of wrongdoing (Koehn and Ueng 2010). Second, if a firm is philanthropic just because of environmental wrongdoing, the public will inevitably detect the ulterior motives behind the corporate philanthropy and will expect that the firm’s CEO has an ulterior motive. A backfire effect will then occur, permanently fracturing the reputation and suddenly erasing the positive image. In the backfire effect, found in consumer responses to products, individuals hold their original position even more strongly when confronted with evidence conflicting with their beliefs (Brown and Dacin 1997; Gao et al. 2012; Yoon et al. 2003).

  13. The two-stage regression procedure greatly depends on using good instruments. Following Larcker and Rusticus (2010) and Du et al. (2013), I conducted diagnostic tests to show that ENV_INV is suitable as the instrument variable. First, ENV_INV significantly affects environmental misconduct but is less likely to be correlated with residuals from Eq. (1). Non-tabulated results show that ENV_MIS and ENV_INV are highly correlated and significant at the 1 % level. Second, over-identification tests can not reject the appropriateness of the instrument variable of ENV_INV. Finally, non-tabulated Hausman test rejects the null hypothesis of no endogeneity for measure of environmental misconduct.

  14. Environmental misconduct (ENV_MIS) is the inverse proxy for corporate environmental responsibility.

  15. I acknowledge an astute referee who reminded me of this limitation.

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Acknowledgments

I am especially grateful to the editor (Professor Laura Jane Spence) and two anonymous reviewers for their many insightful suggestions and constructive comments. I also appreciate constructive comments from Di Cai, Yingying Chang, Yingjie Du, Wentao Feng, Wei Jian, Shaojuan Lai, Feng Liu, Jun Lu, Hongmei Pei, Quan Zeng, and participants of my presentations at Xiamen University, Anhui University, Anhui University of Technology, Ocean University of China, Shandong University, and Shanghai University. Especially, I must acknowledge my great thanks to Professor Di Cai for his generous providing the survey data and Quan Zeng for his excellent research assistance for this study, respectively. I acknowledge financial support from the National Natural Science Foundation of China (approval number: 71072053), the Key Project of Key Research Institute of Humanities and Social Science in Ministry of Education (approval number: 13JJD790027), the Specialized Research Fund for the Doctoral Program of Higher Education of China (approval number: 20120121110007), and Xiamen University’s Prosperity Plan Project of Philosophy and Social Sciences (subproject for Center for Accounting Studies and School of Management).

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Du, X. Is Corporate Philanthropy Used as Environmental Misconduct Dressing? Evidence from Chinese Family-Owned Firms. J Bus Ethics 129, 341–361 (2015). https://doi.org/10.1007/s10551-014-2163-2

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