Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 1, issue 4, April 2000
14 articles in this issue
-
-
Opinion Piece: Creativity in direct marketing
Authors
- M Fiddes
- Content type: Research Article
- Published: 01 April 2000
- Pages: 351 - 353
-
Papers: In one-to-one marketing, which ‘one’ comes first?
Authors
- A Mitchell
- Content type: Research Article
- Published: 01 April 2000
- Pages: 354 - 367
-
How disintermediation is changing the rules of marketing, sales and distribution
Authors
- C Ryan
- Content type: Research Article
- Published: 01 April 2000
- Pages: 368 - 374
-
Does how customers are managed impact on business performance?
Authors
- N Woodcock
- Content type: Research Article
- Published: 01 April 2000
- Pages: 375 - 389
-
Next-generation Web services: Enabling the customer-centric organisation
Authors
- A Pickup
- Content type: Research Article
- Published: 01 April 2000
- Pages: 390 - 396
-
New Technology Briefing: The Post Office, technology and innovation
Authors
- D Hine
- Content type: Research Article
- Published: 01 April 2000
- Pages: 397 - 404
-
Best Practice: Botton Village's fundraising success
Authors
- J Fowler
- Content type: Research Article
- Published: 01 April 2000
- Pages: 405 - 412
-
Legal and Regulatory Update: A new regulatory regime for direct marketing using fax, telephone and e-mail
Authors
- C Price
- Content type: Research Article
- Published: 01 April 2000
- Pages: 413 - 418
-
Abstracts
- Content type: Abstract
- Published: 01 April 2000
- Pages: 419 - 434
-
‘Up Close and Personal’? Customer relationship marketing @ work
Authors
- Bob Tyrrell
- Content type: Book Review
- Published: 01 April 2000
- Pages: 435 - 437
-
Business @ The Speed of Thought — Using a digital nervous system
Authors
- Chris Macrae
- Content type: Book Review
- Published: 01 April 2000
- Pages: 437 - 440
-
The Impact of the Internet Economy in Europe A study into the social implications of the Internet
Authors
- Robin Fairlie
- Content type: Book Review
- Published: 01 April 2000
- Pages: 440 - 443
-
Marketspace
- Content type: Miscellaneous
- Published: 01 April 2000
- Pages: 444 - 448