Abstract
This year direct marketers face a marked increase in the regulation of their activities. On 1 March the Telecommunications (Data Protection and Privacy) Regulations 1999 came into force. This will be followed by the implementation of the Distance Selling Directive in June. The way businesses use fax, telephone and e-mail for direct marketing will need to be reassessed to ensure compliance with the regulations.
Article PDF
Similar content being viewed by others
Avoid common mistakes on your manuscript.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Price, C. Legal and Regulatory Update: A new regulatory regime for direct marketing using fax, telephone and e-mail. J Direct Data Digit Mark Pract 1, 413–418 (2000). https://doi.org/10.1057/palgrave.im.4340056
Revised:
Published:
Issue Date:
DOI: https://doi.org/10.1057/palgrave.im.4340056