Abstract
This paper contains first-time-published findings from an ongoing quantitative study on the impact of customer relationship management on business performance.
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Woodcock, N. Does how customers are managed impact on business performance?. J Direct Data Digit Mark Pract 1, 375–389 (2000). https://doi.org/10.1057/palgrave.im.4340052
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DOI: https://doi.org/10.1057/palgrave.im.4340052