Abstract
Botton Village is a small charity which has achieved outstanding results through database-driven direct marketing. Firmly committed to the principles of ‘relationship fundraising’ — building funds by developing long-lasting, mutually beneficial relationships with its donors — it has shown that listening and responding to your customers' needs can really work. As a small player in one of the largest direct-mail-using sectors, it is a remarkable story.
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Fowler, J. Best Practice: Botton Village's fundraising success. J Direct Data Digit Mark Pract 1, 405–412 (2000). https://doi.org/10.1057/palgrave.im.4340055
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DOI: https://doi.org/10.1057/palgrave.im.4340055