Abstract
Traditionally, direct mail has enjoyed a cluster of creative advantages over other media. This paper proposes that smart Internet marketing must employ all of these tools in order to make the Web-enabled customer king.
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Fiddes, M. Opinion Piece: Creativity in direct marketing. J Direct Data Digit Mark Pract 1, 351–353 (2000). https://doi.org/10.1057/palgrave.im.4340049
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DOI: https://doi.org/10.1057/palgrave.im.4340049