1. Gasoline consumption: Can it be curtailed?

   • Venkatakrishna V. Bellur

   OriginalPaper Pages: 171 - 181

2. A rejoinder: Is all social exchange marketing? A reply

   • Mary Zey-Ferrell
   • O. C. Ferrell

   OriginalPaper Pages: 182 - 195

3. Demarketing energy: Does psychographic research hold the answer?

   • Gil A. Frisbie

   OriginalPaper Pages: 196 - 211

4. Improving retail manpower planning with a quasi-subjective waiting line model

   • Howard S. Gitlow
   • Bert Rosenbloom

   OriginalPaper Pages: 212 - 233

5. Stamps versus postal permits: A decisional guide for return postage in mail questionnaires

   • Hugh J. Guffey
   • James R. Harris
   • Mary M. Guffey

   OriginalPaper Pages: 234 - 242

6. Competruism

   • Bruce Gunn

   OriginalPaper Pages: 243 - 254

7. Some effects of perceived risk on consumer information processing

   • Alexander Ring
   • Mitchell Shriber
   • Raymond L. Horton

   OriginalPaper Pages: 255 - 263

8. Empirical tests of two stochastic models of consumer brand choice

   • Ram Kesavan

   OriginalPaper Pages: 264 - 276

9. An examination of the moderating effect of channel member firm size on perceptions of preferred channel linkages

   • R. Kenneth Teas
   • Stanley D. Sibley

   OriginalPaper Pages: 277 - 293

10. “Add-on” purchasing: Consumer behavior in the trial of new products

    • James W. Taylor
    • Paul S. Hugstad

    OriginalPaper Pages: 294 - 299

11. Book reviews

    • Robin T. Peterson
    • Robert L. Anderson
    • Frederick E. May

    BookReview Pages: 300 - 310

12. Cumulative bibliography

    Announcement Pages: 311 - 321