The importance of value structures in the perception of rewards by industrial salespersons Yao Apasu OriginalPaper Pages: 1 - 10
The persuasive impact of two-sided selling appeals for an unknown brand name James M. HuntMichael F. Smith OriginalPaper Pages: 11 - 18
Shared organizational values: Measurement and impact upon strategic marketing implementation Gordon J. BadovickSharon E. Beatty OriginalPaper Pages: 19 - 26
Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products John H. HolmesKenneth E. Crocker OriginalPaper Pages: 27 - 35
Validating the S-O-R paradigm for consumer involvement with a convenience good Mark E. SlamaArmen Tashchian OriginalPaper Pages: 36 - 45
A profile of browsers in regional shopping malls Glen R. JarboeCarl D. McDaniel OriginalPaper Pages: 46 - 53
An improved preference data collection method: Balanced incomplete block designs David R. Rink OriginalPaper Pages: 54 - 61
Profiling visa and MasterCard holders: An overview of changes - 1973 to 1984, and some thoughts for future research Douglass K. Hawes Research Notes Pages: 62 - 69
Statistical analysis and design in marketing journal articles William F. GrazerM. Ronald Stiff Research Notes Pages: 70 - 73
Marketing journal hierarchies: Faculty perceptions, 1986-87 Robert H. LukeE. Reed Doke Research Notes Pages: 74 - 78
