Abstract
The concept of shared organizational values and its impact upon successful marketing strategy implementation are discussed. The need to measure the degree to which values within the organization are shared is stressed. A method to quantitatively measure the degree of value congruency and the strength of value consistency is proposed. An exploratory, empirical study is presented in which organization values are measured and found to impact upon strategy implementation.
This is a preview of subscription content, log in via an institution to check access.
Similar content being viewed by others
References
Beatty, Sharon E., Lynn R. Kahle, Pamela Homer and Shekhar Misra. 1985. “Alternative Measurement Approaches to Consumer Values: LOV and VALS.”Psychology and Marketing 2 (Fall): 181–200.
Bem, Daryl. 1972. “Self Perception Theories.” InAdvances in Experimental Social Psychology. Ed. Leonard Berkowitz. NY: Academic Press.
Bonoma, Thomas V. 1985. “Making Your Marketing Strategy Work.”Harvard Business Review 62 (March–April): 69–76.
Brown, Martha A. 1976. “Values-A Necessary but Neglected Ingredient of Motivation on the Job.”Academy of Management Review, 1 (October): 1523.
Conner, Patrick E. and Boris W. Becker. 1979. “Values and the Organization: Suggestions for Research.” InUnderstanding Human Values. Ed. Milton Rokeach. New York: The Free Press.
Deal, Terrence E. and Allan A. Kennedy. 1982. Corporate Cultures. Reading, MA: Addison Wesley.
Gregory, Kathleen L. 1983. “Native-View Paradigms: Multiple Cultures and Culture Conflict in Organizations.”Administrative Science Quarterly 28 (September): 359–376.
Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood. 1985. “Organizational Commitment and Marketing.”Journal of Marketing 49 (Winter): 112–126.
Jain, Subhash C. 1981.Marketing Planning and Strategy. Cincinnati: South-Western.
— 1983. “The Evolution of Strategic Marketing.”Journal of Business Research 11 (December): 409–425.
Kahle, Lynn R. 1983.Social Values and Social Change. New York: Praeger Publishing.
— and Sharon E. Beatty. 1984. “The Social Values of Americans: Strategic Implications.”Strategy and Executive Action 1 (Spring): 26–28.
Kilmann, R. and M. J. Saxton. 1983.Kilmann-Saxton Culture-Gap Survey. Pittsburg: Organizal.
Leontiades, Milton. 1983. “The Importance of Integrating Marketing Planning with Corporate Planning.”Journal of Business Research 11:457–473.
Marshall, Claudia E. 1985. “Can we be ‘Consumer-Oriented’ in a Changing Financial Service World.” InServices Marketing in a Changing Environment. Eds. Thomas M. Bloch et al. Chicago: American Marketing Association.
Martin, J., M. S. Feldman, M. J. Hatch, and S. B. Sitkin. 1983. “The Uniqueness Paradox in Organizational Stories.”Administrative Science Quarterly 28 (September): 438–453.
Parasuraman, A. and Rohit Deshpande. 1984. “The Cultural Context of Marketing Management.” InEducators Conference Proceedings. Chicago, Illinois: American Marketing Association.
Parkington, J. J. and B. Schneider. 1979. “Some Correlates of Experienced Job Stress: A Boundary Role Study.”Academy of Management Journal 22 (June): 270–281.
Peters, T. J. and A. A. Kennedy. 1982. “How the Best Run Companies Turn So-So Performers into Big Winners.”Management Review 71 (November–December): 8–16.
— and R. H. Waterman. 1982.In Search of Excellence. New York: Harper & Row.
Phillips, Julien R. and Allan A. Kennedy. 1980. “Shaping and Managing Shared Values.”McKinsey Staff Paper (December) 1–19.
Porter, Michael E. 1980.Competitive Strategy. New York: Free Press.
Rokeach, Milton. 1973.The Nature of Human Values. New York: Free Press.
Sathe, Vijay. 1983. “Implications of Corporate Culture: A Manager’s Guide to Action.”Organizational Dynamics 12 (Autumn): 4–23.
Schein, Edgar H. 1984. “Coming to a New Awareness of Organizational Culture.”Sloan Management Review 25 (Winter): 3–16.
Schmidt, Warren H. and Barry Z. Posner. 1982.Managerial Values and Expectation. New York: American Management Association.
Schneider, Benjamin. 1985a. “Notes on Climate and Culture.” Key Presentation, American Marketing Association, Services Marketing Conference, September.
—. 1985b. “Organizational Behavior.”Annual Review of Psychology 36: 573–611.
—, J. J. Parkington and V. M. Buxton. 1980. “Employee and Consumer Perceptions of Service in Banks.”Administrative Science Quarterly 25 (June): 252–267.
Schwartz, Howard and Stanley Davis. 1981. “Matching Corporate Culture and Business Strategy.”Organizational Dynamics 10 (Summer): 30–48.
Smircich, Linda. 1983. “Concepts of Culture and Organizational Analysis.”Administrative Science Quarterly 28 (September): 339–358.
Theodorson, G. A. and A. G. Theodorson. 1969.A Modern Dictionary of Sociology. New York: Cromwell.
Tichy, Noel M. 1982. “Managing Change Strategically: The Technical, Political and Cultural Keys.”Organizational Dynamics 11 (Autumn): 59–80.
Vinson, Donald E., Jerome E. Scott and Laurence M. Lamont. 1977. “The Role of Personal Values in Marketing and Consumer Behavior.”Journal of Marketing 41 (April): 44–50.
Williams, Robin M., Jr. 1979. “Change and Stability in Values and Value Systems: A Sociological Perspective.” InUnderstanding Human Values. Ed. Milton Rokeach. New York: The Free Press.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Badovick, G.J., Beatty, S.E. Shared organizational values: Measurement and impact upon strategic marketing implementation. JAMS 15, 19–26 (1987). https://doi.org/10.1007/BF02721950
Issue Date:
DOI: https://doi.org/10.1007/BF02721950