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Marketing journal hierarchies: Faculty perceptions, 1986-87

Journal of the Academy of Marketing Science volume 15, pages 74–78 (1987)Cite this article

Abstract

This article reviews the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies. With the proliferation of marketing journals during the past few years comes the need to address the relative position of all marketing journals. This study lists journal rankings using prestige and importance indices. The paper concludes with a discussion on the relative importance of journal rankings in the consideration of promotion and tenure among faculty members.

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Authors and Affiliations

  1. Southwest Missouri State University, Missouri, USA

    Robert H. Luke & E. Reed Doke

Authors
  1. Robert H. Luke
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  2. E. Reed Doke
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Luke, R.H., Doke, E.R. Marketing journal hierarchies: Faculty perceptions, 1986-87. JAMS 15, 74–78 (1987). https://doi.org/10.1007/BF02721957

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  • DOI: https://doi.org/10.1007/BF02721957

Keywords

  • Faculty Perception
  • Journal Ranking
  • Journal Quality
  • Respondent School
  • Late Perception