Get the picture? Using visuals to represent theory Dina RasolofoarisonCristel Antonia Russell Editorial Open access 19 October 2023 Pages: 599 - 603
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value Conor M. HendersonMarc MazodierJamel Khenfer Original Empirical Research 05 October 2023
Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity Zoe Y. LuChristopher K. HseeKaiyang Wu Original Empirical Research 05 October 2023
Multichannel discount spillover in B2B markets Andrew T. CreceliusJustin M. LawrenceJonathan Z. Zhang Original Empirical Research 29 September 2023
On the strategic use of product scarcity in marketing Rebecca W. HamiltonA. R. Shaheen Hosany Commentary 27 September 2023 Pages: 1203 - 1213
The local environment matters: Evidence from digital healthcare services for patient engagement Ruba AljafariFranck SohRitu Agarwal Original Empirical Research Open access 20 September 2023
“Sorry about my manager”: Mitigating customer-facing adverse manager behaviors Jeff S. Johnson Original Empirical Research 18 September 2023
Mindful consumption: Its conception, measurement, and implications Sharad GuptaJagdish Sheth Conceptual/Theoretical Paper 12 September 2023
Service strategy’s effect on firm performance: A meta-analysis of the servitization literature Ashkan FaramarziStefan WormWolfgang Ulaga Original Empirical Research 05 September 2023
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations Oanh Dinh Yen NguyenTania BucicHarmen Oppewal Original Empirical Research Open access 01 September 2023 Pages: 1305 - 1326
Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings Nico SchauerteRicarda SchauerteThorsten Hennig-Thurau Original Empirical Research Open access 21 August 2023 Pages: 672 - 694
Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market Amalesh SharmaSourav Bikash BorahAditya Christopher Moses Original Empirical Research 21 August 2023
Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success Manuel BerkmannMaik EisenbeissNico Schauerte Original Empirical Research Open access 19 August 2023 Pages: 736 - 761
Product recall effectiveness and consumers’ participation in corrective actions Sascha RaithelStefan J. HockAlexander Mafael Original Empirical Research Open access 19 August 2023 Pages: 716 - 735
Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions Linying (Sophie) FanZhongqiang (Tak) HuangYuwei Jiang Original Empirical Research 09 August 2023 Pages: 914 - 933
Customer behavior across competitive loyalty programs Farnoosh KhodakaramiJ. Andrew PetersenRajkumar Venkatesan Original Empirical Research 08 August 2023 Pages: 892 - 913
Dynamic and global drivers of salesperson effectiveness Danny P. ClaroCarla RamosRobert W. Palmatier Original Empirical Research 07 August 2023 Pages: 399 - 425
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing Albert ValentiShuba SrinivasanKoen Pauwels Original Empirical Research Open access 05 August 2023 Pages: 815 - 834
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances Jan KlostermannTobias K. HinzeRouven Schwerdtfeger Original Empirical Research Open access 24 July 2023 Pages: 449 - 469
Research on sales and ethics: Mapping the past and charting the future Nathaniel N. HartmannHeiko WielandJohannes Habel Original Empirical Research 20 July 2023 Pages: 653 - 671
The effect of customer asset strategies on acquisition performance in business-to-government markets Shuai YanJu-Yeon LeeBrett W. Josephson Original Empirical Research 17 July 2023 Pages: 789 - 814
Building effective inside-outside sales rep dyads: A collaboration perspective Huanhuan ShiShrihari SridharRajdeep Grewal Original Empirical Research 08 July 2023 Pages: 835 - 858
A theory of sales system shocks Nathaniel N. HartmannNawar N. ChakerJohannes Habel Original Empirical Research 08 July 2023 Pages: 261 - 283
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics Ben LeeShekhar MisraChristophe Haon Original Empirical Research 30 June 2023 Pages: 859 - 891
Correction to: Uncertainty marketing tactics: An overview and a unifying framework Aleksandra KovachevaHristina Nikolova Correction 30 June 2023 Pages: 23 - 23
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers Els BreugelmansMarleen HermansMurali Mantrala Correction 28 June 2023 Pages: 239 - 239
How do firms value sales career paths? Ali Reza KeshavarzDominique RouziesMichael Segalla Original Empirical Research Open access 17 June 2023 Pages: 762 - 788
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps Caroline RouxKelly GoldsmithChristopher Cannon Commentary 06 June 2023 Pages: 1197 - 1202
Defining, and understanding commitment to, activity streaks Danny WeathersT. Andrew Poehlman Original Empirical Research 02 June 2023 Pages: 531 - 553
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing Martin MendeStephanie M. NobleThomas Sugar Commentary 02 June 2023 Pages: 757 - 766
Co-creating educational consumer journeys: A sensemaking perspective Michael B. BeverlandPınar CankurtaranSarah JS Wilner Original Empirical Research Open access 02 June 2023 Pages: 284 - 305
The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences Stephanie M. NobleMartin Mende Editorial 01 June 2023 Pages: 747 - 756
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers Els BreugelmansMarleen HermansMurali Mantrala Original Empirical Research 30 May 2023 Pages: 217 - 238
Weathering the crash: Do customer-company relationships pay off during economic crises? Forrest V. Morgeson IIIUdit SharmaG. Tomas M. Hult Original Empirical Research 29 May 2023 Pages: 489 - 511
Uncertainty marketing tactics: An overview and a unifying framework Aleksandra KovachevaHristina Nikolova Conceptual/Theoretical Paper 29 May 2023 Pages: 1 - 22
The time-varying effects of rhetorical signals in crowdfunding campaigns Masoud MoradiMayukh DassVishag Badrinarayanan Original Empirical Research 26 May 2023 Pages: 370 - 398
The impact of scarcity cues on purchase likelihood of art-infused products Mansi GuptaGopal DasHenrik Hagtvedt Original Empirical Research 23 May 2023 Pages: 470 - 488
Access-based customer journeys Lez Trujillo-TorresEda AnlamlierDelphine Dion Original Empirical Research 22 May 2023 Pages: 24 - 43
Do consumers benefit from national-brand listings by hard discounters? Inge GeyskensBarbara DeleersnyderDidi Lin Original Empirical Research Open access 04 May 2023 Pages: 97 - 118
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation Malika MalikaTanuka GhoshalDurairaj Maheswaran Original Empirical Research 03 May 2023 Pages: 426 - 448
“Coopetition” in the presence of team and individual incentives: Evidence from the advice network of a sales organization Christian HomburgTheresa R. Schyma (née Morguet)Robin-Christopher M. Ruhnau Original Empirical Research Open access 03 May 2023 Pages: 306 - 328
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness Andreas FürstNina PecornikWayne D. Hoyer Original Empirical Research Open access 17 April 2023 Pages: 329 - 348
Using a strobelight analysis to examine relationship inconsistency Alec PappasCharles F. HofackerWilly Bolander Editorial 14 April 2023 Pages: 1184 - 1189
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry M. Berk TalayKoen PauwelsSteven H. Seggie Original Empirical Research 13 April 2023 Pages: 576 - 598
Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations Christine RinglerNancy J. SirianniAnders Gustafsson Original Empirical Research 11 April 2023 Pages: 512 - 530
Effects of advertising and R&D on spillovers from a rival’s bankruptcy Niket JindalRebecca J. Slotegraaf Original Empirical Research Open access 11 April 2023 Pages: 349 - 369
How marketers and consumers synchronize temporal modes to cocreate ritual vitality Tonya Williams BradfordJohn F. Sherry Jr. Original Empirical Research 27 March 2023 Pages: 554 - 575
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth Tobias MaibergerDavid SchindlerNicole Koschate-Fischer Original Empirical Research Open access 27 March 2023 Pages: 119 - 139
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions Li YanHean Tat KehKyle B. Murray Original Empirical Research Open access 18 March 2023 Pages: 75 - 96
Brand loyalty in the face of stockouts Uzma KhanAlexander DePaoli Original Empirical Research Open access 16 March 2023 Pages: 44 - 74