Quantitative Marketing and Economics
Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.
Officially cited as: Quant Mark Econ
Sreya Kolay (March 2018)
Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
- Journal Title
- Quantitative Marketing and Economics
- Volume 1 / 2003 - Volume 16 / 2018
- Print ISSN
- Online ISSN
- Springer US
- Additional Links
- Industry Sectors
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