Overview
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Table of contents (50 chapters)
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Werbung
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Sales Promotions
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Public Relations
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Sponsoring
Keywords
Bibliographic Information
Book Title: Handbuch Marketing-Kommunikation
Book Subtitle: Strategien — Instrumente — Perspektiven. Werbung — Sales Promotions — Public Relations — Corporate Identity — Sponsoring — Product Placement — Messen — Persönlicher Verkauf
Editors: Ralph Berndt, Arnold Hermanns
DOI: https://doi.org/10.1007/978-3-322-82539-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1993
Softcover ISBN: 978-3-322-82540-7Published: 25 January 2012
eBook ISBN: 978-3-322-82539-1Published: 08 March 2013
Edition Number: 1
Number of Pages: XXI, 1044
Number of Illustrations: 166 b/w illustrations
Topics: Business and Management, general