The impact of corrective advertising upon consumers' attitudes, beliefs, and behavior Charles W. LambMary Ann Stutts OriginalPaper Pages: 307 - 315
The role of rationalization in consumer decision processes: A revisionist approach to consumer behavior Rom J. Markin OriginalPaper Pages: 316 - 334
Consumer choice processes: Search, or automatic response? Chester R. Wasson OriginalPaper Pages: 360 - 373
Factor analysis: Key tool in consumer behavior research Joe Kent Kerby OriginalPaper Pages: 374 - 390
Attitudes of advertising executives toward the consumer behavior course Donald P. RobinLouis M. Capella OriginalPaper Pages: 404 - 413
The surpluses and shortages in consumer behavior theory and research Jagdish N. Sheth OriginalPaper Pages: 414 - 427
The client as consumer: Marketing the law, clinic-style Christopher GilsonHarold W. Berkman OriginalPaper Pages: 428 - 441
