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Leisure and consumer behavior

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Abstract

The topic of consumer's leisure-time behavior is receiving increasing attention by marketers as Americans' leisure-related spending rapidly approaches the $200 billion level. This paper first examines the concept of “leisure” and then reviews various measurement issues. It concludes with several marketing implications and suggested issues needing further research.

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Authors and Affiliations

  1. The University of Wyoming, Laramie, Wyoming, USA

    Douglass K. Hawes Ph.D.

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  1. Douglass K. Hawes Ph.D.
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Hawes, D.K. Leisure and consumer behavior. JAMS 7, 391–403 (1979). https://doi.org/10.1007/BF02729687

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