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Children as consumers: A review

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Abstract

Can children be characterized as consumers? This question appears to linger in the minds of consumer advocates and regulation agency members. An answer is attempted here through a review of some basic findings about the consumer behaviour of children.

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Authors and Affiliations

  1. Texas A&M University, College Station, TX., USA

    James U. McNeal Ph.D.

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  1. James U. McNeal Ph.D.
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McNeal, J.U. Children as consumers: A review. JAMS 7, 346–359 (1979). https://doi.org/10.1007/BF02729684

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  • DOI: https://doi.org/10.1007/BF02729684

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