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Consumer behavior: An appraisal

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Abstract

This article deals with the status of consumer research after nearly twenty years of emphasis. There is a brief history of the subject, an analysis of the number and type articles being published, and an assessment of the direction consumer behavior may take in the future. *** DIRECT SUPPORT *** A00BV020 00002

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  1. Southern Illinois University-Carbondale, Carbondale, Illinois

    C. Glenn Walters Ph.D.

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  1. C. Glenn Walters Ph.D.
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Walters, C.G. Consumer behavior: An appraisal. JAMS 7, 273–284 (1979). https://doi.org/10.1007/BF02729679

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  • DOI: https://doi.org/10.1007/BF02729679

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