Volume 4, Issue 1 | Quantitative Marketing and Economics

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Volume 4, Issue 1

March 2006

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3 articles in this issue

Goodwill and dynamic advertising strategies
Toker Doganoglu
Daniel Klapper
OriginalPaper Pages: 5 - 29
Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?
Éric Giraud-Héraud
Lamia Rouached
Louis-Georges Soler
OriginalPaper Pages: 31 - 55
Modeling preference evolution in discrete choice models: A Bayesian state-space approach
Mohamed Lachaab
Asim Ansari
Abdelwahed Trabelsi
OriginalPaper Pages: 57 - 81