The IMP research on business networks: a systematic literature review and research agenda Simone GuerciniAntonella La RoccaAndrea Perna Original Article Open access 24 May 2024
Market-as-a-network: where business marketing makes the difference! Roberta BocconcelliChiara CantùAnnalisa Tunisini Editorial 22 May 2024
The role of Youtube channel characteristics in shaping followers’ purchase intentions and behavioural engagement: the serial mediation of satisfaction and channel loyalty Salvatore M. Lombardo Original Article Open access 22 May 2024
Local value creation for developing business relationships: An SME case study in the pasta industry Andrea RunfolaGiulia MonteverdeAntonio Picciotti Original Article Open access 25 April 2024
The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products Xiaoming Fan Original Article 22 April 2024
A research landscape on customer co-creation value: a systematic literature network analysis Jessica Bosisio Review Article Open access 10 April 2024
Sales education in Italian universities: state of the art and future directions Silvio Cardinali Original Article Open access 26 February 2024 Pages: 1 - 20
Exploring the crossroads between digital servitization and sustainability from a business marketing perspective Raffaella TabaccoMaria ChiarvesioRubina Romanello Original Article Open access 19 February 2024
The role of immersive technologies in cultural contexts: future challenges from the literature Annarita ColamatteoMarcello SansoneRoberto Bruni Review Article 12 February 2024 Pages: 113 - 142
Does sustainable communication have an impact on international social media audiences? A neuromarketing explorative study between Finland and Italy Myriam CaratùPatrizia CherubinoAna C. Martinez-Levy Original Article 22 December 2023 Pages: 21 - 54
Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence Anders Hauge WienAlessandro M. PelusoGianluigi Guido Original Article Open access 12 December 2023
Correction to: Actors, resources, and activities in Digital Servitization: a business network perspective Elisa CarloniSerena Galvani Publisher Correction Open access 23 November 2023
Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war Mario D’ArcoVittoria MarinoRiccardo Resciniti Original Article 18 November 2023 Pages: 55 - 76
Sustainable packaging design and the consumer perspective: a systematic literature review Generoso BrancaRiccardo RescinitiBarry J. Babin Review Article 07 November 2023 Pages: 77 - 111
Actors, resources, and activities in Digital Servitization: a business network perspective Elisa CarloniSerena Galvani Original Article Open access 03 November 2023
The correlation between honesty-humility and attitude toward counterfeit luxury Nina ReinhardtMarc-André ReinhardGerrit Bittner-Fäthke Original Article Open access 18 October 2023 Pages: 503 - 519
Consumer–brand relationship in the phygital age: a study of luxury fashion Chiara BartoliCostanza NosiFrancesca Bertuccioli Original Article Open access 15 September 2023 Pages: 429 - 450
Sales ambidexterity and performance: a behavioral paradigm through the Career Stage framework Marta Giovannetti Original Article 25 August 2023 Pages: 471 - 501
Community and consumption relationships for consumers with recurring mobility Monica C. ScaranoMortara Ariela Original Article 19 August 2023 Pages: 451 - 470
Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design Annye BracaPierpaolo Dondio Original Article Open access 12 August 2023 Pages: 369 - 412
Corporate heritage marketing to support the buyer–seller relationship initiation: the case of a small winery Pier Franco Luigi Fraboni Case Study Open access 04 August 2023 Pages: 521 - 543
How intelligent automation, service robots, and AI will reshape service products and their delivery Jochen WirtzValentina Pitardi Original Article Open access 19 July 2023 Pages: 289 - 300
The influence of negative travel-related experience on tourist’s brand loyalty Lucrezia Maria de CosmoLuigi PiperGianluigi Guido Original Article Open access 22 May 2023 Pages: 351 - 368
Firm policies and employees’ participation in conversation about their employer on social media Barbara Del BoscoAlice MazzucchelliRoberto Chierici Original Article Open access 24 April 2023 Pages: 301 - 322
Determinants of organic tunisian purchasing behaviour: an application of the consumption values theory Raja KifayaDaniele Rama Original Article Open access 19 April 2023 Pages: 161 - 177
Moving forward better marketing for a better world: a path for new research opportunities Yanina RashkovaLudovica Moi Review Article Open access 14 April 2023 Pages: 413 - 428
How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences Elena BonelMauro CapestroEleonora Di Maria Original Article Open access 30 March 2023 Pages: 135 - 160
The phygital transformation: a systematic review and a research agenda Cristina MeleTiziana Russo SpenaIrene Di Bernardo Original Article Open access 22 March 2023 Pages: 323 - 349
Digital transformation and marketing: a systematic and thematic literature review Marco CioppiIlaria CurinaElisabetta Savelli Review Article Open access 15 March 2023 Pages: 207 - 288
Overview of the brand journey and opportunities for future studies Sandra Maria Correia Loureiro Review Article Open access 13 March 2023 Pages: 179 - 206
From physical to metaversal events: An exploratory study Niccolò Piccioni Original Article Open access 24 February 2023 Pages: 119 - 134
Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk Francesca De CanioElisa MartinelliGiampaolo Viglia Original Article 10 February 2023 Pages: 99 - 118
Diversity from the customer's perspective: Good or bad? The case of disability Musa Essa Original Article Open access 20 January 2023 Pages: 81 - 98
The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era Eleonora AnnunziataTommaso PucciMarco Frey Original Article Open access 19 January 2023 Pages: 59 - 79
How digital technologies reshape marketing: evidence from a qualitative investigation Federica PascucciElisabetta SavelliGiacomo Gistri Original Article Open access 17 January 2023 Pages: 27 - 58
Emergent understandings of the market Cristina MeleJaqueline PelsIrene Di Bernardo Original Article 28 December 2022 Pages: 1 - 25
Injecting trust in consumer purchase intention through blockchain: evidences from the food supply chain Marco Francesco MazzùAngelo BaccelloniLudovico Lavini Original Article 02 December 2022 Pages: 459 - 482
Sensory disclosure in an augmented environment: memory of touch and willingness to buy Francesca SerravalleMilena ViassoneGiacomo Del Chiappa Original Article 18 November 2022 Pages: 401 - 417
Consumer self-concept and digitalization: what does this mean for brands? Chiara Bartoli Original Article 28 October 2022 Pages: 419 - 437
Machine learning and artificial intelligence use in marketing: a general taxonomy Andrea De MauroAndrea SestinoAndrea Bacconi Original Article Open access 24 June 2022 Pages: 439 - 457
Performance management and sustainable development: an exploration of non-financial performance of companies with foreign capital in Romania Valentina VasileMirela PanaitMaria Palazzo Original Article 23 June 2022 Pages: 371 - 400
Issues in defining and placing consumer brand engagement Luigi CantonePierpaolo TestaTeresa Marrone Original Article Open access 25 May 2022 Pages: 135 - 172
Being best in the world or best for the world? Fostering CSR cooperative behaviors through communication Laura IlliaElena AlbertiElanor Colleoni Original Article 29 April 2022 Pages: 173 - 202
Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages Sara AmabileFrancesca ConteAlfonso Siano Original Article Open access 19 April 2022 Pages: 341 - 369
Ex ante assessment of sustainable marketing investments Agostino VolleroAlfonso SianoAlessandra Bertolini Original Article Open access 04 April 2022 Pages: 271 - 287
A text mining approach for CSR communication: an explorative analysis of energy firms on Twitter in the post-pandemic era Rocco MazzaEmma ZavarroneDaniela Corsaro Original Article Open access 14 March 2022 Pages: 317 - 340
How new sustainability typologies will reshape traditional approaches to loyalty Neil Richardson Review Article Open access 21 February 2022 Pages: 289 - 315
The Italian contribution to the marketing literature Marco Galvagno Original Article Open access 21 February 2022 Pages: 1 - 9
The COVID-19 emergency as an opportunity to co-produce an innovative approach to health services provision: the women's antenatal classes move on the web Manila BoncianiIlaria CorazzaSabina De Rosis Original Article Open access 05 February 2022 Pages: 59 - 85
