1. Acknowledgment

   Acknowledgments 24 August 2012 Pages: 239 - 239

2. Inaugural Conjoint Analysis in Health Conference

   • Jennifer M. Griffith
   • Thomas J. Hoerger
   • Michael P. Pignone

   Foreword 24 August 2012 Pages: 241 - 243

3. Why Not Ask?

   • F. Reed Johnson

   Editorial 24 August 2012 Pages: 245 - 248

4. Issues that May Affect the Validity and Reliability of Willingness-to-Pay Estimates in Stated-Studies

   • A. Brett Hauber

   Editorial 24 August 2012 Pages: 249 - 250

5. Conjoint Analysis at the Individual Patient Level

   • Liana Fraenkel

   Editorial 24 August 2012 Pages: 251 - 253

6. Conjoint Analysis

   • Sarah T. Hawley

   Commentary 24 August 2012 Pages: 255 - 257

7. Andrew Lloyd

   • John F. P. Bridges
   • Christopher I. Carswell

   Pioneer Profile 24 August 2012 Pages: 259 - 263

   

8. Comparison of Two Multi-Criteria Decision Techniques for Eliciting Treatment Preferences in People with Neurological Disorders

   • Maarten J. IJzerman
   • Janine A. van Til
   • Govert J. Snoek

   Conference Paper 24 August 2012 Pages: 265 - 272

   

9. Things are Looking up Since We Started Listening to Patients

   • John F.P. Bridges
   • Elizabeth T. Kinter
   • Colleen McCormick

   Conference Paper 24 August 2012 Pages: 273 - 282

   

10. Validity and Reliability of Willingness-to-Pay Estimates

    • Harry Telser
    • Karolin Becker
    • Peter Zweifel

    Conference Paper 24 August 2012 Pages: 283 - 298

    

11. Survey-Design and Analytical Strategies for Better Healthcare Stated-Choice Studies

    • F. Reed Johnson
    • Carol Mansfield

    Leading Article 24 August 2012 Pages: 299 - 307

    

12. How Does Patients’ Quality of Life Guide Their Preferences Regarding Aspects of Asthma Therapy?

    • Andrew Lloyd
    • Emma McIntosh
    • Klaus F. Rabe

    Original Research Article 24 August 2012 Pages: 309 - 316

    

13. Using Conjoint Analysis to Model the Preferences of Different Patient Segments for Attributes of Patient-Centered Care

    • Charles E. Cunningham
    • Ken Deal
    • Blake Melnick

    Original Research Article 24 August 2012 Pages: 317 - 330