Notes
We use the term conjoint analysis to include all methods (including discrete-choice experiments) in which subjects are asked to rank, rate, or choose alternatives in a given hypothetical choice set, regardless of the specific elicitation format used in the study.
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Hauber, A.B. Issues that May Affect the Validity and Reliability of Willingness-to-Pay Estimates in Stated-Studies. Patient-Patient-Centered-Outcome-Res 1, 249–250 (2008). https://doi.org/10.2165/1312067-200801040-00004
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DOI: https://doi.org/10.2165/1312067-200801040-00004