Marketing to and serving customers through the internet: An overview and research agenda A. ParasuramanGeorge M. Zinkhan OriginalPaper Pages: 286 - 295
Marketing strategy and the internet: An organizing framework P. Rajan VaradarajanManjit S. Yadav OriginalPaper Pages: 296 - 312
Managing and measuring relational equity in the network economy Mohanbir SawhneyJeff Zabin OriginalPaper Pages: 313 - 332
U-commerce: Expanding the universe of marketing Richard T. WatsonLeyland F. PittGeorge M. Zinkhan OriginalPaper Pages: 333 - 347
Exploring the implications of m-commerce for markets and marketing Sridhar BalasubramanianRobert A. PetersonSirkka L. Jarvenpaa OriginalPaper Pages: 348 - 361
Service quality delivery through web sites: A critical review of extant knowledge Valarie A. ZeithamlA. ParasuramanArvind Malhotra ReviewPaper Pages: 362 - 375
From consumer response to active consumer: Measuring the effectiveness of interactive media David W. StewartPaul A. Pavlou OriginalPaper Pages: 376 - 396
Cross-cultural and cognitive aspects of web site navigation David LunaLaura A. PeracchioMaría D. de Juan OriginalPaper Pages: 397 - 410
Technology and the customer interface: What consumers want in the physical and virtual store Raymond R. Burke OriginalPaper Pages: 411 - 432
Can price dispersion in online markets be explained by differences in e-tailer service quality? Xing PanBrian T. RatchfordVenkatesh Shankar OriginalPaper Pages: 433 - 445
The customer economics of internet privacy Roland T. RustP. K. KannanNa Peng OriginalPaper Pages: 455 - 464
What attracts customers to online stores, and what keeps them coming back? David J. Reibstein OriginalPaper Pages: 465 - 473
The dot.com retail failures of 2000: Were there any winners? Vijay MahajanRaji SrinivasanJerry Wind OriginalPaper Pages: 474 - 486
The e-marketing mix: A contribution of the e-tailing wars Kirthi KalyanamShelby McIntyre OriginalPaper Pages: 487 - 499
The impact of internet exchanges on business-to-business distribution Das NarayandasMary CaravellaJohn Deighton OriginalPaper Pages: 500 - 505
Online reverse auctions: Issues, themes, and prospects for the future Sandy D. Jap OriginalPaper Pages: 506 - 525
