Journal of the Academy of Marketing Science

, Volume 30, Issue 4, pp 286–295 | Cite as

Marketing to and serving customers through the internet: An overview and research agenda

  • A. Parasuraman
  • George M. Zinkhan
Article

Abstract

The authors discuss the motivations for this special issue and propose a conceptual framework pertaining to the issue’s theme. Using this framework as a backdrop, they then offer an overview of the remaining articles by segmenting them into categories and discussing their relationship to the framework. They conclude by highlighting research avenues for augmenting our understanding of marketing to and serving customers through the Internet.

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Copyright information

© Academy of Marketing Science 2002

Authors and Affiliations

  • A. Parasuraman
    • 1
  • George M. Zinkhan
    • 2
  1. 1.University of MiamiMiamiUSA
  2. 2.University of GeorgiaUSA

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