A content analysis of CPA advertising in national print media from 1979 to 1984 Robert E. HiteNorman O. SchultzJudith A. Weaver OriginalPaper Pages: 1 - 15
The purchasing agent: Friend or foe to the salesperson? Peter M. BantingPaul A. Dion OriginalPaper Pages: 16 - 22
Three differential variables and their relation to retail strategy and profitability L. Lynn JuddBobby C. Vaught OriginalPaper Pages: 30 - 37
Cash prizes and mail survey response rates: A threshold analysis Raymond HubbardEldon L. Little Research Notes Pages: 42 - 44
Emerging issues in sales forecasting and decision support systems Essam MahmoudGillian RiceNaresh Malhotra Special Section Pages: 47 - 61
Forecasting with adaptive extended exponential smoothing John T. Mentzer Special Section Pages: 62 - 70
Examining the effects of regression procedures on the temporal stability of parameter estimates in marketing models Zoher E. ShipchandlerJames S. Moore Special Section Pages: 79 - 87
The impact of misrepresentative data patterns on sales forecasting accuracy Michael D. Geurts Special Section Pages: 88 - 94
A framework for the combination of forecasts Benito E. FloresEdna M. White Special Section Pages: 95 - 103
Review of selected software for sales forecasting and decision support systems Essam Mahmoud Reviews of Software and Book Pages: 104 - 109
The modern forecaster, the forecasting process through data analysis Essam Mahmoud Book Review Pages: 109 - 111
