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Emerging issues in sales forecasting and decision support systems

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Abstract

There are two distinct groups of emerging issues in the area of sales forecasting and decision support systems: methodological issues and implementational issues. This paper discusses each of them. The discussion of implementational issues includes some results of a survey of forecasting practice. The paper serves as a preface to the special section on sales forecasting and decision support systems and introduces the papers included in the special section.

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Authors and Affiliations

  1. University of North Texas, Fort Worth, Texas, USA

    Essam Mahmoud & Gillian Rice (Consultant)

  2. Georgia Institute of Technology, Georgia, USA

    Naresh Malhotra

Authors
  1. Essam Mahmoud
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  2. Gillian Rice
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  3. Naresh Malhotra
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Mahmoud, E., Rice, G. & Malhotra, N. Emerging issues in sales forecasting and decision support systems. JAMS 16, 47–61 (1988). https://doi.org/10.1007/BF02723360

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