Abstract
The primary objective of this study is to evaluate three variables utilized frequently within the retail grocery industry to gain a differential advantage within a target market. These variables are Trading Stamps, Credit, and Delivery. Essentially, the study seeks to determine whether these differential variables are related to retail strategy and retail store profitability for a selected group of retail grocery stores belonging to a retailer cooperative. The study also seeks to determine if the utilization of the differential variables creates any profitability changes within the basic retailing strategy variables of the researched respondents.
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Judd, L.L., Vaught, B.C. Three differential variables and their relation to retail strategy and profitability. JAMS 16, 30–37 (1988). https://doi.org/10.1007/BF02723356
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DOI: https://doi.org/10.1007/BF02723356
Keywords
- Differential Variable
- Retail Establishment
- Retail Grocery
- Differential Advantage
- Retailing Strategy