Introduction by Guest Editor: The state-of-the-art in marketing research Naresh K. Malhotra EditorialNotes Pages: 1 - 3
Some observations on the state of the art in marketing research Naresh K. Malhotra OriginalPaper Pages: 4 - 24
A simple procedure for finding a composite of several multidimensional scaling solutions Paul E. GreenJ. Douglas Carroll OriginalPaper Pages: 25 - 35
ESSCA: A multidimensional analysis tool for marketing research George M. ZinkhanWilliam B. Locander OriginalPaper Pages: 36 - 46
Perceptual mapping using the basic structure matrix decomposition Richard J. Fox OriginalPaper Pages: 47 - 59
Useful component analysis: Graphical views of marketing data William R. DardenMichael J. Dorsch OriginalPaper Pages: 60 - 73
On the evaluation of structural equation models Richard P. BagozziYoujae Yi OriginalPaper Pages: 74 - 94
On choosing the appropriate measure of association when analyzing rating scale data Emin BabakusCarl E. Ferguson OriginalPaper Pages: 95 - 102
Choice rules and sensitivity analysis in conjoint simulators Paul E. GreenAbba M. Krieger OriginalPaper Pages: 114 - 127
A customized market response model: Development, estimation, and empirical testing Vithala R. RaoJerry WindWayne S. DeSarbo OriginalPaper Pages: 128 - 140
An exploratory study of the generalizability of selected marketing measures Joseph O. Rentz OriginalPaper Pages: 141 - 150
A research program for establishing the validity of the price-quality relationship Kent B. MonroeWilliam B. Dodds OriginalPaper Pages: 151 - 168
