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Introduction by Guest Editor: The state-of-the-art in marketing research

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Authors and Affiliations

  1. Georgia Institute of Technology, Atlanta, USA

    Naresh K. Malhotra

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  1. Naresh K. Malhotra
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Malhotra, N.K. Introduction by Guest Editor: The state-of-the-art in marketing research. JAMS 16, 1–3 (1988). https://doi.org/10.1007/BF02723321

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