Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

Publishing model:: Hybrid

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Showing 2,351-2,364 of 2,364 articles

Utilization of graph theory and dynamic programming as substitutes for decision trees
Ross H. Johnson
Paul R. Winn
OriginalPaper Pages: 119 - 127
New dimensions in unhidden persuasion
Harold S. Gorschman
OriginalPaper Pages: 110 - 118
The government and the market place: An evaluation of the FTC
Carl L. Figliola
Stanley B. Klein
OriginalPaper Pages: 100 - 109
Qualitative values into quantitative measures: Marketing decisions applications
N. L. Enrick
OriginalPaper Pages: 90 - 99
Selecting research firms from which to get proposals
A. B. Blankenship
R. F. Barker
OriginalPaper Pages: 81 - 89
Convenience-package banning: Economic and environmental implications
Christopher C. Gilson
OriginalPaper Pages: 75 - 79
Marketing challenges to monetary inflation—A trip in forensic economics
James F. Bender
OriginalPaper Pages: 68 - 74
Effective promotional strategy through decentralization
Martin R. Schlissel
OriginalPaper Pages: 59 - 67
Are bank marketing information systems relevant?
Frederick A. Palumbo
OriginalPaper Pages: 52 - 58
Classical error pairs and the Bayesian prior
Buddy L. Myers
N.L Enrick
OriginalPaper Pages: 43 - 51
The fine art of reducing and avoiding income taxes
Stanley Malaga
OriginalPaper Pages: 34 - 42
New areas of marketing opportunity
George F. Frey
OriginalPaper Pages: 25 - 33
Bayesian theory in the evaluation of new product ideas
Natalie Calabro
OriginalPaper Pages: 12 - 24
The marketing mix: A Canadian perspective
Peter M. Banting
Randolph E. Ross
OriginalPaper Pages: 1 - 11