Making emerging phenomena a research priority Manjit S. Yadav Editorial 05 February 2018 Pages: 361 - 365
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value Sander F. M. BeckersJenny van DoornPeter C. Verhoef Original Empirical Research Open access 19 May 2017 Pages: 366 - 383
When marketing strategy meets culture: the role of culture in product evaluations Reo SongSangkil MoonMark B. Houston Original Empirical Research 20 March 2017 Pages: 384 - 402
Effects of offline ad content on online brand search: insights from super bowl advertising Deepa ChandrasekaranRaji SrinivasanDebika Sihi Original Empirical Research 05 July 2017 Pages: 403 - 430
Effect of analysts’ earnings pressure on marketing spending and stock market performance Imran S. CurrimJooseop LimYu Zhang Original Empirical Research 04 May 2017 Pages: 431 - 452
Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations Christopher L. NewmanScot BurtonJeremy Kees Original Empirical Research 14 November 2017 Pages: 453 - 476
Retail space invaders: when employees’ invasion of customer space increases purchase intentions Carol L. EsmarkStephanie M. Noble Original Empirical Research 24 June 2016 Pages: 477 - 496
Pricing hybrid bundles by understanding the drivers of willingness to pay Jeffrey MeyerVenkatesh ShankarLeonard L. Berry Original Empirical Research 03 June 2017 Pages: 497 - 515
Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness Nicole Koschate-FischerWayne D. HoyerJan Engling Original Empirical Research 14 June 2017 Pages: 516 - 536
Where does pride lead? Corporate managerial hubris and strategic emphasis MinChung KimGuiyang XiongKwang-Ho Kim Original Empirical Research 02 August 2017 Pages: 537 - 556
