An investigation into the intentions of purchasing executives to reciprocate vendor gifts Michael J. DorschScott W. Kelley OriginalPaper Pages: 315 - 327
The influence of store environment on quality inferences and store image Julie BakerDhruv GrewalA. Parasuraman OriginalPaper Pages: 328 - 339
Television commercials in violent programming: An experimental evaluation of their effects on children V. Kanti PrasadLois J. Smith OriginalPaper Pages: 340 - 351
The augmented service offering for perceived and actual service quality John OzmentEdward A. Morash OriginalPaper Pages: 352 - 363
Does satisfaction moderate the association between alternative attractiveness and exit intention in a marketing channel? Robert A. Ping OriginalPaper Pages: 364 - 371
Further extensions of adaptive extended exponential smoothing and comparison with the M-Competition John T. MentzerRoger Gomes OriginalPaper Pages: 372 - 382
Identification of determinant attributes using the analytic hierarchy process Robert L. ArmacostJamshid C. Hosseini Research Note Pages: 383 - 392
Machiavellianism and personal success in marketing: The moderating role of latitude for improvisation John R. Sparks Research Note Pages: 393 - 400
