Skip to main content
SpringerLink
Log in

Marketing and the law

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

Abstract

Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing’s overall legal environment, including its governing case law, regulatory statutes, and future trends, is essential. This review will provide analysis of recent court cases and legislation, with particular emphasis on creatively assisting the marketer’s management of the legal factor.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

Author information

Authors and Affiliations

  1. University of Miami, USA

    René Sacasas & Anita Cavas

  2. University of Calgary, USA

    Peter Bowal

Authors
  1. René Sacasas
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Anita Cavas
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Peter Bowal
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Sacasas, R., Cavas, A. & Bowal, P. Marketing and the law. JAMS 22, 401–405 (1994). https://doi.org/10.1177/0092070394224009

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1177/0092070394224009

Keywords

Search

Navigation