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Marketing Review St. Gallen

Fachzeitschrift für Marketing (Thexis)

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Marketing Review St. Gallen is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
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Volume 31, Issue 1

February 2014
15 articles in this issue

  3. Big Data im Handel

    • Thomas Rudolph
    • Marc Linzmajer
    Schwerpunkt 13 February 2014 Pages: 12 - 25

  11. Buchrezensionen

    • Johanna Gollnhofer
    Service 13 February 2014 Pages: 111 - 111

  12. Buchrezensionen

    • Anja Schüür-Langkau
    Service 13 February 2014 Pages: 112 - 112

  13. Buchrezensionen

    • Anja Schüür-Langkau
    Service 13 February 2014 Pages: 112 - 112

  14. Buchrezensionen

    • Anja Schüür-Langkau
    Service 13 February 2014 Pages: 112 - 112

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