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Big Data im Handel

  • Schwerpunkt
  • Chancen und Gefahren
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Universität St.Gallen (IRM-HSG), St.Gallen, Deutschland

    Thomas Rudolph &  Marc Linzmajer

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  1. Thomas Rudolph
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  2. Marc Linzmajer
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Correspondence to Thomas Rudolph.

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Rudolph, T., Linzmajer, M. Big Data im Handel. Mark Rev St. Gallen 31, 12–25 (2014). https://doi.org/10.1365/s11621-014-0317-3

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