Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us Vikas MittalKyuhong HanShrihari Sridhar OriginalPaper Open access 03 March 2023 Pages: 171 - 187
National customer orientation: an empirical test across 112 countries Ofer MintzImran S. CurrimRohit Deshpandé OriginalPaper Open access 16 March 2023 Pages: 189 - 204
An empirical examination of consumer co-creation process Kyungwon LeeCan UslaySengun Yeniyurt OriginalPaper 05 July 2022 Pages: 205 - 222
Cultural differences in giving experiential (vs. material) gifts Minji SuhHyewon Cho OriginalPaper 15 August 2022 Pages: 223 - 236
Strategic use of just-below numbers in packaged-foods calorie information Robert M. SchindlerMathew S. IsaacRebecca Jen-Hui Wang OriginalPaper 15 August 2022 Pages: 237 - 250
The role of presentation order in consumer choice: the abrupt disparity effect Kivilcim Dogerlioglu-DemirCenk KoçaşNilsah Cavdar Aksoy OriginalPaper 20 August 2022 Pages: 251 - 268
An investigation of the impact of Black male and female actors on US movies’ box-office across countries Verdiana GiannettiJieke Chen OriginalPaper Open access 07 October 2022 Pages: 269 - 291
Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films Johann Valentowitsch OriginalPaper Open access 18 October 2022 Pages: 293 - 308
Bitcoin-denominated prices can reduce preference for vice products Joowon ParkSachin Banker OriginalPaper 02 November 2022 Pages: 309 - 319
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda Rami AlkhudaryBertrand BelvauxNathalie Guibert OriginalPaper 08 November 2022 Pages: 321 - 336
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers Andrija JavorMonika KollerHans Breiter Idea Corner Open access 03 November 2022 Pages: 337 - 342
How expressing one’s likes and dislikes affects enjoyment: a replication Julia Sophia WittichJan R. LandwehrDaniel Wentzel REPLICATION CORNER Open access 17 January 2023 Pages: 343 - 349